Rooted in a shared desire to help people play better golf, these companies have teamed up to bring the Edel Golf EAS Fitting System to even more golfers.
Liberty Hill, TX and Englewood, CO – Edel Golf and GOLFTEC are proud to announce the rollout of the Edel EAS Putter Fitting System to over 130 GOLFTEC locations. GOLFTEC, the world leader in golf improvement, is providing a platform for a significant leap in putter fitting to its current and future student base with the further rollout of the EAS Fitting Cart. After a successful year one, this next step highlights the success between the two companies and the commitment to improving the games of golfers everywhere.
“It’s really been a great relationship that has blossomed over the past year,” said Chris Koske, Edel VP of Sales and Marketing. “Edel Golf and GOLFTEC have very similar beliefs when it comes to improving the ability of every player it touches. GOLFTEC’s commitment to understanding, teaching and embracing such a thorough putter fitting process is incredibly impressive. It’s fun to work with like minded strategic partners.”
The key technology of the EAS putter line is built around the ability to customize a large number of variables to fit just about anybody with a specific focus on fitting aim and speed. The interchangeable alignment plates, coupled with the ability to fit to a person’s specific aim bias really sets this line of putters apart. With four different head shapes, multiple alignment plate options, five different head weight options, endless counterweight options by using the Tour Lock Pro Opti-Vibe weighting system, and a number of stock and custom grip options, the EAS putter line has completely changed the game for fitting customization.
“We were on the hunt for a complete fitting system for some time and after a thorough test period, a full rollout just made sense,” said Mike Helfrich, GOLFTEC VP of Merchandising and Fitting. “We thought it would be a good addition to our locations, but our coaches really embraced the technology and the feedback from our students has been amazing.”
GOLFTEC is largely known for their instructional prowess, but has also become a leader in premium club fitting. Recognized by Golf Digest, Callaway, Mizuno, PING and Golf.com/Golf Magazine as a Top Clubfitter, GOLFTEC’s enhanced custom club fitting program powered by TECFIT is a tour-like fitting experience combining swing characteristics with ball flight data to help identify optimal golf equipment for each student. An array of clubhead/shaft options are available to perfectly match players of any skill level with the clubs that best meet their needs. Using GOLFTEC’s TECPUTT putting system in addition to the Edel EAS Fitting System will bring an incredible fitting experience to the golf world.
About Edel Golf
Headquartered in Liberty Hill, Texas, Edel Golf is a premium golf equipment manufacturer dedicated to providing pioneered concepts to help golfers score. Edel’s fitting processes in the putter category have long been the industry standard in providing nearly infinite possibilities to the golfer to ensure the most accurate fit possible. Edel Golf proudly bucks status quo golf club manufacturing to bring groundbreaking products and services to golfers, whether it’s our revolutionary Single Length Iron System, our high-performance EAS Putters and putter fitting system, or game-changing adjustable weight SMS (Swing Match System) wedges. For more information, please visit www.edelgolf.com.
About GOLFTEC
Since 1995, GOLFTEC’s mission has remained the same—to help people play better golf. The GOLFTEC experience is designed for golfers of all ages and abilities to work with an expert Coach to build a game improvement plan customized to their specific needs and goals. GOLFTEC’s cutting edge training systems, including new OptiMotion, gives our Students and Coaches instant and data-driven feedback. With millions of lessons given and more than 220 locations across the world, GOLFTEC is the world leader in golf instruction.
Media Contacts:
Chris Koske, VP of Sales and Marketing, Edel Golf
Phone: 760.560.8439
Email: ckoske@edelgolf.com
CJ Perry, PGA, GOLFTEC
Phone: 303.374.4039
Email: cperry@golftec.com