CBS used AI-powered technology to examine tee shots of winner Rory McIlroy, runner-up Xander Schauffele
DENVER, – GOLFTEC, the world leader in game improvement, was featured prominently during CBS’ broadcast of the PGA TOUR’s Wells Fargo Championship. Analysts used OptiMotion, the company’s pioneering motion capture technology, to provide viewers with in-depth analysis of the swings of winner Rory McIlroy and runner-up Xander Schauffele, providing viewers with key takeaways for their own games.
OptiMotion, powered by a proprietary AI model, is the wireless and sensorless motion capture technology that measures 15 specific joint centers within the body and collects more than 4,000 data points in every swing, providing insights that allow GOLFTEC coaches to build easy-to-understand, practical improvement plans.
The technology can be used anywhere on course during broadcasts — from on course to practice areas. With GOLFTEC’s digital library of more than 14 million golf swings, OptiMotion enabled CBS analysts to provide viewers with biomechanical swing data about hip turn, hip sway, shoulder tilt and other key elements. This weekend’s OptiMotion segments included:
- A look at McIlRoy’s clubhead position on the downswing with his driver, particularly how it differs from most golfers and what they can take away from it to improve their games.
- A comparison between Schauffele’s swing four years ago and that of today, including how an adjusted position at the top of the swing leads to an improved “delivery position.”
“The Wells Fargo Championship again showed how OptiMotion can play such an important role in helping people understand the golf swing – and use that information to improve,” said Joe Assell, CEO of GOLFTEC Enterprises. “We were able to provide viewers with unprecedented insights into the intricacies of the game and showcase the kinds of data and information our technology provides to help golfers improve.”
Operating across 262 locations globally, GOLFTEC allows members to be taught by the best coaches, practice with the latest technology and get fitted into the right clubs – a system that has helped GOLFTEC students improve by an average of seven shots and gain more than 20 yards off the tee.
In addition to OptiMotion, GOLFTEC centers feature SKYTRAK+ launch monitors, and offer private lessons and a custom club fitting program to provide members access to the latest equipment from leading brands like Callaway, TaylorMade, Titleist, PING, Mizuno, and more.
About GOLFTEC
GOLFTEC stands as the world leader in golf improvement, with a global presence of more than 260 locations worldwide and a dedicated team of more than 1,000 Certified Personal Coaches. Founded in 1995, GOLFTEC has been unwavering in its mission to help individuals play better golf. Through the fusion of world-class golf instructors and cutting-edge teaching systems, GOLFTEC has been instrumental in guiding hundreds of thousands of golfers toward achieving their goals. In 2023, the company continued its momentum by opening 15 new locations, providing more than 1.7 million golf lessons, and integrating SKYTRAK launch monitors into the in-bay experience.
