Spring/Summer 2027 collection pairs expressive prints and statement layers with the brand’s signature attention to fit
PALM DESERT, Calif. — Amy Sport, known for its confident, modern and slightly irreverent take on women’s golf apparel, knows golf has plenty of rules. With Good Lies Only, its Spring/Summer 2027 collection, the brand is having a little fun with one of them: what to wear. Expressive prints, confident color and thoughtful fit come together in looks designed to move from the first tee to whatever follows the round.
“Golf has its traditions, and I love them. I also think women should have fun with what they wear,” said Amy Lipton, founder and CEO of Amy Sport. “With Good Lies Only, we had fun with the prints and color while staying focused on fit, performance and pieces women will enjoy wearing well beyond the course.”
Behind the collection’s playful prints is the attention to fit that has shaped Amy Sport from the start. The brand designs around the proportions of the majority of women in the market, paying close attention to how each piece looks and moves.
That playful spirit carries through the collection’s coordinated looks. Golf Toile, Green Grid and Mini Floral prints appear across tops, skorts and dresses in fiery red, soft blue, fresh greens, and crisp white. The signature Danni Bomber returns for spring in a silky, structured midweight spacer knit, with red-and-white ribbed details that make it a standout layer.
The name borrows a familiar phrase from the fairway, but the collection has a world of its own. Designed as complete looks rather than isolated pieces, Good Lies Only brings polish, personality and performance to the course, the clubhouse and the rest of the day.
Lipton founded the company in 2017 after a 25-year career in technology and entertainment marketing and remains closely involved in product development and creative direction. Her technology background also informs how Amy Sport develops its collections. For Good Lies Only, the team used AI to visualize garments, proportions, colors and complete looks before producing physical samples. The process helped refine ideas early, while the creative and technical decisions remained with Amy Sport’s team.
Amy Sport is offered through private clubs, destination resorts and specialty retailers across the United States, including Four Seasons Resort Hualalai, Mayacama and Bay Colony.
Preview the Good Lies Only Spring/Summer 2027 collection here. The collection will be available in January 2027.
About Amy Sport:
Amy Sport brings a sharp, fashion-driven point of view to women’s golf apparel and the broader lifestyle surrounding the game.
The brand is confident, modern and slightly irreverent — not conventional women’s golf clothes made in prettier colors. Amy Sport creates limited-edition collections that combine distinctive design, performance fabrications and considered details. Each collection tells a story, giving women a complete point of view to wear on the course, at the club and beyond it.
Amy Sport is Built on Fit. While much of the apparel industry develops clothing around proportions that do not reflect the average American woman, Amy Sport designs for most women in the market. Fit is an important product advantage, but it works alongside the brand’s larger point of view: clothing should fit beautifully, perform on the course and feel relevant to the way women live, play and socialize today.
Founded in 2017, Amy Sport is currently offered through leading private clubs, destination resorts and specialty retailers across the United States. The company is expanding both its wholesale reach and its direct-to-consumer business.
For more information, visit the Amy Sport Website: Women’s Golf Apparel & Sportswear Peak Performance & Perfect Fit
Media Contacts
Vanessa Marie Price – President, Read the Greens GOLF Media readthegreens@aol.com or VanessaMarie@readthegreensgolfmedia.net
Caitie Barber-Owona – Director of Communications, Read the Greens GOLF Media caitiereadthegreens@gmail.com
