PHOENIX – Arizona-based Green Lake Golf (GLG) is excited to announce that its Co-Founders and Principals, Jeff Schwinkendorf and Jamie Cook, were recently featured on the acclaimed podcast, Reporting Norms, hosted by veteran financier Norm Osumi. This episode is now available on Spotify, YouTube and Apple Podcasts, as well as all major streaming platforms.
“We want to bring a fresh voice to the industry,” said Cook. “Being on Reporting Norms gave us a chance to talk about where golf is headed — and where it should be.”
In this insightful and engaging episode, Osumi sat down with Schwinkendorf and Cook, to discuss the growing intersection of golf, real estate, sustainability and community — and how Green Lake Golf is leading the way. The group dives into the innovative world of golf course redevelopment with a sharp focus on sustainability, profitability, and forward-thinking land use.
“Whether you’re an accounting pro, a finance enthusiast, or someone passionate about sustainable business, this episode offers a compelling look at the future of golf, and the creative solutions shaping it,” said Osumi, a finance leader with more than 30 years of expertise in auditing, corporate accounting and financial management. “Tune in for practical takeaways, industry trends, and a peek into the next era of golf course management and redevelopment.”
The discussion also covered Schwinkendorf and Cook’s shared career paths with OB Sports, as well as their extensive experience in finance, project management, and golf course construction — all of which contributed to a unique, integrated approach. They dove deep into the numbers, quantifying water savings, cost reductions, and the potential benefits of repurposing parts of golf courses for residential and community use. They also gave insights into Arizona’s groundbreaking water regulations, the evolving preferences of golfers, and the complex legal, real estate, and design challenges behind these transformative projects.
Osumi, known for his thoughtful conversations with changemakers across industries, described the episode as “a refreshing take on golf redevelopment, entrepreneurship, brand-building, and the real human stories behind a golf business that’s doing things differently.”
Now streaming on:
For more information on how Green Lake Golf is changing the golf course redevelopment game, or to explore partnership opportunities, visit itisgreener.com or contact info@itisgreener.com.
About Green Lake Golf
Green Lake Golf, headquartered in Phoenix, Ariz., specializes in sustainable golf course redevelopment. Its comprehensive services help owners modernize golf course facilities, reduce environmental impact and unlock new revenue streams through strategic land reuse. For more information or to explore partnership opportunities, visit itisgreener.com or contact info@itisgreener.com.
About Reporting Norms Podcast
The “Reporting Norms” podcast explores the dynamic worlds of accounting, finance, and financial regulation, delving into the stories, principles, and practices that shape financial markets. Hosted by Norm Osumi, the podcast features discussions on topics such as digital assets, ESG reporting, corporate governance, IPOs, and emerging regulatory trends, offering insights from industry experts and thought leaders for finance professionals and business enthusiasts.
Media Inquiries:
David Bataller
(760) 845 – 6986
media@itisgreener.com




