Exclusive NGCOA Member Benefit Delivers Best-in-Class Benchmarking and Performance Intelligence Across the Golf Industry
CHICAGO, IL — Greenlight Advisors, through its GolfClubBenchmarks.com platform, today announced the launch of the 2026 NGCOA Member Golf Study, an exclusive benchmarking initiative developed in collaboration with the National Golf Course Owners Association (NGCOA) to provide participating NGCOA members with powerful financial, operational, and player experience performance intelligence.
The 2026 NGCOA Member Golf Study is designed to help golf course owners and operators better understand how their operations compare against peer facilities across key performance categories — empowering leadership teams to identify strengths, uncover opportunities, and make more informed business decisions.
Powered by GolfClubBenchmarks.com, the study delivers independent, data-driven benchmarking insights built specifically for the golf industry and aligned with Greenlight Advisors’ Best-in-Class performance framework.
Participating NGCOA member golf courses will receive complimentary access to two benchmark deliverables:
- Best-in-Class Report Card™, measuring performance across key metrics using a Top / Median / Bottom quartile framework
- NGCOA Golf Study Benchmark Report, featuring aggregated NGCOA member averages and comparative industry benchmarking data
The GolfClubBenchmarks.com platform evaluates golf course operations across four core performance pillars:
- Financial Performance — Revenue generation, profitability, labor efficiency, and cost structure analysis
- Operational Performance — Rounds played, utilization, staffing efficiency, and operational effectiveness
- Capital Asset Stewardship — Maintenance investment, infrastructure sustainability, and long-term asset management
- Player Experience & Engagement — Customer satisfaction, loyalty, recommendation strength, and retention indicators
“Benchmarking has become one of the most valuable strategic tools available to golf course operators,” said Michael Suglich, CPA, Founder and CEO of Greenlight Advisors. “Through GolfClubBenchmarks.com, we are building a national performance intelligence platform that helps operators move beyond instinct and assumptions toward measurable, data-driven decisions that improve profitability, operational efficiency, and the overall player experience.”
Suglich added, “The launch of the 2026 NGCOA Member Golf Study represents another important milestone in establishing Best-in-Class performance standards across the golf industry while helping NGCOA members gain meaningful operational and financial insights from their own peer data.”
NGCOA members participating in the study will benefit from:
- Confidential and secure data aggregation
- State, regional, national, and segment-level benchmark comparisons
- Actionable performance insights and operational scorecards
- Early positioning and participation in the broader 2026 U.S. Golf Study initiative
- Access to ongoing Best-in-Class benchmarking resources and industry performance intelligence
“Delivering meaningful business intelligence and benchmarking resources to our members remains a strategic priority for the NGCOA,” said Rachel Carter, Senior Director of Membership for the NGCOA. “This initiative gives participating members valuable insight into their operations while helping them identify opportunities to strengthen performance and long-term success.”
Participation in the 2026 NGCOA Member Golf Study is available exclusively to NGCOA members. Data collection is now underway, with submissions due by Monday, June 15, 2026.
NGCOA members can sign up at https://signup.golfclubbenchmarks.com/ and enter NGCOA in the discount code field to activate this complimentary member benefit.
ABOUT GREENLIGHT ADVISORS
Greenlight Advisors is a financial and technology advisory firm specializing in performance benchmarking and strategic intelligence for the golf industry. Through its GolfClubBenchmarks.com platform, Greenlight Advisors delivers independent Best-in-Class benchmarking solutions that help golf course operators improve financial performance, operational efficiency, capital asset stewardship, and player experience outcomes.
GolfClubBenchmarks.com powers industry benchmarking initiatives, including the U.S. Golf Study, while supporting golf course owners, operators, management companies, municipalities, and industry associations with actionable performance intelligence and comparative analytics.
ABOUT THE NGCOA
The National Golf Course Owners Association (NGCOA) is the leading authority on the business of golf course ownership and management. The association represents and promotes the interests of golf course owners and operators through advocacy, education, research, and business resources designed to support successful golf operations.
