NEW YORK – To signal its belief in the strength of the dynamic global golf market and the PGA of America, Tharanco Lifestyles, a lifestyle brand management company, confirms its plans to exhibit its Dunning Golf and its licensed Greg Norman Collection at the upcoming PGA Show, January 26-28, 2022 at the Orange County Convention Center in Orlando.
Forgoing traditional trade show booths, Greg Norman Collection (#5573) and Dunning Golf (#5673) will anchor the PGA Show’s Apparel section, while adhering to public health protocols, from series of small-format selling stations in branded footprints on the Show floor.
“While we will present both brands in Orlando in a highly-workable manner to continue our ongoing support of the PGA of America and those that choose to attend, we will do so in COVID-19 times, in socially and financially responsible ways” said S. Mike Elliott, president of Tharanco Lifestyles’ Greg Norman Collection and Dunning Golf.
Often regarded as the annual “major” in the golf business, The PGA Show is the largest gathering in the golf industry by a partnership between PGA Golf Exhibitions and the PGA of America. Greg Norman Collection has participated in the event since 1996 and Dunning Golf from 2011, with its acquisition by Tharanco Lifestyles.
“Greg Norman Collection and Dunning Golf have been huge supporters of PGA members and green grass golf operations for many years. Their continued support of PGA members and their work to grow the game is a great example of the type of win-win partnerships that help push our industry forward,” said Jim Richerson, president of the PGA of America.
About Tharanco Lifestyles:
Industry veterans Haresh Tharani and Michael Setola created Tharanco Lifestyles LLC in 2009 with the acquisition of the Greg Norman Collection. The partnership offers emerging and established brands a strong and resourceful operations platform with deep experiences in apparel sourcing and brand building in the domestic and international markets.
About Greg Norman Collection:
Built upon a unique combination of performance, luxury and style, Greg Norman Collection is a leading worldwide marketer of golf-inspired apparel for men and women. Established in 1992, Greg Norman Collection is inspired by one of the world’s leading golf professionals, the man they call “The Shark.” Reflecting his adventurous spirit and confident, independent style, the Collection captures Greg Norman’s powerful elegance, enthusiasm and passion for an individual design sense.
About Dunning Golf
Dunning Golf engineers the most technical golf apparel without compromise. Founded in 2001, Dunning was the first to successfully develop a full line of technical golf apparel consisting of shirts, layering and bottoms. With a targeted focus on the player, Dunning’s message has remained constant over the years; golf apparel with a focus on fit, playability and true performance.