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Why Grip Color Is Becoming a Bigger Part of Golf Equipment Personalization

October 30, 2026

A category once dominated by black and gray is becoming another way for golfers to express identity.

WAUCONDA, Ill. – Wedge Guys is a PGA Professional-owned golf company focused on making quality golf grips and regripping supplies accessible to golfers and golf businesses alike. With a wide range of options, the company offers grip styles in Standard, Midsize and Oversize, featuring more than 30 color options across its lineup and prices under $10 per grip.

Golfers already personalize bags, headcovers, shoes and apparel. Grips are increasingly joining that list because they are both functional and visible on every shot. A thoughtfully colored grip can coordinate with a school, team, bag or personal style while still being selected for feel, traction and size.

For shops, color should be an invitation to engage—not a substitute for fitting. Let golfers touch several constructions, confirm size and moisture-control needs, and then choose among the colors available in the correct model.

“At Wedge Guys, our goal goes beyond supplying golf shops with grips. We want to help them grow their grip business,” said Brian Dalton, founder of Wedge Guys and a PGA Member. “We do that by offering products golfers want, competitive margins and the supplies and support shops need to grow a successful regripping business.”

Golf shops, PGA Professionals, club fitters and builders interested in becoming a Wedge Guys Authorized Retailer or Preferred Partner can contact Brandon Cabbiness at Brandon@wedgeguys.com.

About Wedge Guys

Wedge Guys is a PGA Professional-owned golf company based in Wauconda, Illinois. The company designs golf grips and provides regripping supplies with a focus on professional quality, choice and accessible pricing. Its grip lineup includes Diamond Hybrid, GLP Velvet, React+ and additional rubber, hybrid and cord models in Standard, Midsize and Oversize. Learn more at wedgeguys.com.

Media Contact
marketing@wedgeguys.com
wedgeguys.com

 

 

 

 

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