The official club cleaning partner of Good Good Golf joins the golf industry’s leading B2B platform to streamline ordering for green grass accounts and specialty retailers.
NEWALLA, OK & ANAHEIM, CA. – Grooveit, the #1 Brush in Golf and official club cleaning partner of Good Good Golf, has partnered with RepSpark to accelerate its U.S. wholesale growth. The partnership brings Grooveit’s full product line onto golf’s premier B2B eCommerce platform, giving green grass pros, campus stores, and specialty retailers a streamlined way to stock the brand.
Buyers on RepSpark can now order the flagship Wet Club Scrub, the tour-favorite miniG Dry Scrubber, and the new Aluminum miniG, available in multiple colorways and NCAA-licensed school editions.
“RepSpark gives us the infrastructure to put Grooveit in front of the buyers who matter most: green grass pros and specialty retail partners who understand that clean grooves aren’t optional, they’re essential. It’s the right platform to scale our wholesale presence the right way,” said Clint Sanderson, Grooveit’s Founder.
Military Precision on the Fairway
Grooveit’s origin story is one of innovation born from necessity. While recovering from surgery, founder Clint Sanderson, a former U.S. Army helicopter pilot, applied his military precision to solving a common golfer frustration: inefficient, messy club cleaners. After engineering a leak-proof, refillable, and magnetically attached design, he sold his plane to fund production and turned his hangar into a warehouse.
Today, Grooveit is recognized as Golf’s #1 Brush by professional players, caddies, fitters, and industry insiders. High-profile partnerships further solidify the brand’s position, including its role as the official Club Cleaning Partner of Good Good Golf through 2028, one of the world’s most influential golf media brands.
Expanded Opportunities for Retailers
Through the RepSpark platform, retail partners gain immediate access to Grooveit’s full innovative lineup:
Tour-Proven Technology: The Wet Club Scrub and miniG series, designed for consistent shot performance.
NCAA-Licensed Gear: Officially licensed collegiate editions of the brushes, ideal for campus stores and fan shops.
Live Inventory & Easy Ordering: Real-time visibility into stock levels, ensuring pro shops can keep these high-demand accessories on their shelves.
“Grooveit provides an amazing tool for the golf industry, and we are proud to provide the digital infrastructure that helps this veteran-owned business reach more golfers through our extensive network of retail buyers,” said Meghann Butcher, CEO of RepSpark.
About Grooveit
Grooveit is Golf’s #1 Brush, a veteran-owned and operated golf accessories brand founded by former U.S. Army helicopter pilot Clint Sanderson. Built on the principle that precision performance demands properly maintained equipment, Grooveit has grown from a single innovative cleaning tool into a full line of purpose-engineered club care products: the Wet Club Scrub, miniG Dry Scrubber, Aluminum miniG, and officially NCAA-licensed editions. Grooveit is the Official Club Cleaning Brush of Good Good Golf through 2028, reflecting the brand’s commitment to partnering with the game’s most influential voices. Available to U.S. wholesale accounts via RepSpark, Grooveit is trusted by tour players, green grass professionals, and everyday golfers who know that clean grooves aren’t optional, they’re essential.
For more information, visit grooveitbrush.com or find Grooveit on RepSpark at app.repspark.com/GrooveIt.
About RepSpark Systems
RepSpark is the leading provider of digital solutions for B2B wholesale commerce. Designed to be personalized, intuitive, and powerfully intelligent, RepSpark’s platform enables brands to connect and collaborate with their buyers to place orders, create digital line sheets, and analyze key data 24/7. Founded in 2007 and headquartered in Anaheim, CA, RepSpark powers sales growth for brands across the golf industry and beyond.
To join the RepSpark Community, create an account at app.repspark.com. For more information, visit www.repspark.com.
MEDIA CONTACTS
Matt Estrada
Green Grass Lead, Grooveit
Eric Gandarilla
Content Marketing Manager, RepSpark
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