Sacramento, CA— The Haggin Oaks Golf Super Shop, already recognized as the largest green grass golf shop in the United States, has announced the grand opening of an additional 3,500 square feet of retail space, bringing the total footprint to nearly 18,000 square feet. This remarkable 24% expansion solidifies Haggin Oaks’ reputation as a leader in the golf retail industry and underscores its commitment to delivering an unparalleled shopping experience for golf enthusiasts.
State-of-the-Art Player Performance Putter Fitting Studio
A centerpiece of the new space is the Player Performance Putter Fitting Studio, a cutting-edge facility designed to elevate the putting game of golfers at all skill levels. This studio features the latest in putter fitting technology, including:
- TrackMan Putter Fitting Technology: Known for its precision, TrackMan provides golfers with in-depth data and analytics to optimize their putting performance.
- Digital Loft/Lie Machine from GolfWorks: This advanced tool allows for exact adjustments to putters, ensuring proper loft and lie angles tailored to individual golfers.
- PING’s iPING Putter Fitting Tool: A revolutionary system that uses motion sensors to analyze stroke mechanics and recommend putters suited to a player’s unique putting style.
With a multitude of fitting options, the Player Performance Putter Fitting Studio is poised to become a must-visit destination for golfers seeking the perfect putter.
Sunice Concept Store: Innovation Meets Style
The expansion also includes a dedicated Sunice Concept Store, featuring repurposed fixtures originally used at the PGA Championship. This area offers a truly immersive shopping experience highlighted by:
- An 80” x 72” bubble wall with built-in LED lighting, creating a mesmerizing “rainfall” illusion. Mannequins dressed head-to-toe in Sunice outerwear are showcased behind the wall, bringing the brand’s performance apparel to life.
This creative presentation demonstrates Haggin Oaks’ commitment to sustainability and innovation while offering a stunning visual experience for shoppers.
Expanded Footwear Section: Sustainability and Style
The balance of the new square footage is dedicated to an expanded footwear section that caters to every golfer’s needs. Key highlights include:
- Adidas Concept Footwear Area: Featuring a 28-foot acrylic wall filled with over 2,000 recycled water bottles, the display underscores Adidas’ commitment to sustainability and its initiative to include recycled materials in all its shoes.
- FootJoy’s Modern Display: A stylish area with cutting-edge LED lighting, a custom sofa seat shaped like the iconic FJ logo, and special light fixtures that project a spinning FJ logo onto the floor.
- Additional wall buildouts from Skechers, Ecco, Callaway, and Nike, complemented by floor fixtures from New Balance, Olukai, Birkenstock, G-Fore, and Payntr, create a comprehensive and visually striking footwear department.
A Legacy of Excellence
The Haggin Oaks Golf Super Shop has been a cornerstone of the golf retail industry for decades. For 39 consecutive years, it has been named one of America’s Top 100 Golf Shops by Golf Shop Operations and the Association of Golf Merchandisers (AGM). Most recently, the shop was honored as an AGM Best of the Best Golf Shop for 2024, a testament to its commitment to innovation, customer service, and excellence in golf retail.
A Destination for Golf Enthusiasts
Located in Sacramento, California, Haggin Oaks has long been a destination for golfers across the country. The latest expansion reflects the shop’s mission to continually enhance the customer experience by combining state-of-the-art technology, sustainable practices, and creative merchandising.
“We are thrilled to unveil this incredible expansion,” said VP of Retail & Marketing Ken Morton, Jr. at Haggin Oaks. “Our goal is to provide golfers with the best products, the most advanced fitting technologies, and an unforgettable shopping experience. With nearly 18,000 square feet of retail space, we hope that we have some experiential discoveries for our customers to find in our store.”
About Haggin Oaks Golf Super Shop
Haggin Oaks Golf Super Shop is a premier golf retail destination offering an extensive selection of golf equipment, apparel, and accessories. Known for its exceptional customer service and innovative approach to golf retail, Haggin Oaks has earned a reputation as one of the most respected golf shops in the industry.
Joel Cardenas, Marketing Manager, jcardenas@hagginoaks.com, 916.808.2510
