Heathlander partners with RepSpark to enhance its B2B wholesale operations, offering seamless order management and a premium experience for golf retailers worldwide.
Golf shoe and knitwear company Heathlander has partnered with RepSpark, the leading provider of digital solutions for B2B wholesale e-commerce to optimize its B2B operations to add a wholesale channel to its already successful DTC offering.
“We chose to partner with RepSpark because they are the preferred platform of discerning golf retailers and clubs worldwide.” said Allan Johnson, GM at Heathlander. “Their platform allows us to provide a seamless purchasing experience to retail partners, ensuring that proper golfers everywhere have access to our line of form-meets-function golf shoes and apparel.”
Inspired by England’s iconic heathland courses
Heathlander’s signature pink and green palette draws inspiration from the flowering heather that defines its namesake courses, while its products reflect the brand’s commitment to keeping proper golfers looking good, and playing no matter the conditions.
From the impeccably crafted, pebbled white golf shoes designed for all-day comfort and grip, to the unisex 100% Merino wool full-zip wind sweaters and Italian-made cashmere knitwear, Heathlander’s collections serve golfers who appreciate both heritage and innovation.
By teaming up with RepSpark, Heathlander will leverage advanced wholesale management tools to streamline order processing, inventory tracking, and custom assortments, all while delivering a consistent, high-caliber experience.
This synergy ensures retailers and sales teams can effortlessly access product information, manage orders, and strengthen their connection with Heathlander’s premium offerings.
“We are thrilled to partner with Heathlander as they blend timeless style and practical innovation in the golf market,” said Meghann Butcher, CEO of RepSpark. “Our platform’s advanced capabilities will empower Heathlander to deliver a seamless, high-quality purchasing experience for their retail partners. By leveraging RepSpark’s real-time insights, streamlined order management, and tailored assortments, Heathlander can continue to honor their heritage while expanding their reach to golfers around the globe.”
Key Features of the RepSpark Platform
RepSpark’s user-friendly system is designed to help brands like Heathlander better serve retailers and confidently place orders. Key features include:
- Custom Assortments: Easily create and manage product selections tailored to retailer needs.
- Efficient Ordering: Supports bulk orders, reordering of best-selling items, and promotional pricing options.
- Real-Time Sales Insights: Customer dashboards and analytics to inform business strategies and inventory decisions.
- 24/7 Access: Retailers and sales reps can view product information, order history, and live inventory anytime, anywhere.
- Global Compatibility: Multi-currency support, language flexibility, and GDPR compliance ensure seamless international operations.
To explore the latest products from Heathlander, visit their website at www.heathlander.com and shop them on the RepSpark Community store. Retailers interested in stocking Heathlander products can create their account at repspark.com/retailers.
About Heathlander
Heathlander draws inspiration from the natural beauty and heritage of heathland golf courses, offering classic, stylish, yet high performing shoes, along with beautiful knitwear that will allow golfers to keep playing even when temperatures drop. Heathlander’s timeless quality blends tradition and innovation, ensuring every product meets the exacting standards of proper golfers.
For more information, visit www.heathlander.com.
About RepSpark Systems
RepSpark is the leading provider of digital solutions for B2B wholesale e-commerce. Personalized, intuitive, and powerfully intelligent, RepSpark’s platform connects brands and buyers, enabling them to place orders, create digital line sheets, and analyze key data 24/7. Brands using RepSpark drive sales growth, improve customer service, and streamline their wholesale operations. Founded in 2007, RepSpark is headquartered in Anaheim, CA. To join the RepSpark Community, create an account at app.repspark.com, and for more information, visit www.repspark.com.
