CHICAGO – J.LINDEBERG, a Scandinavian apparel brand that bridges high-performance golf wear with premium fashion, has appointed Henrik Bunge as its new Chief Executive Officer, effective 1 April 2027.
Henrik Bunge joins J.Lindeberg from Björn Borg, where he served as CEO for 12 years. Bunge brings extensive experience from the fashion and sportswear industries, having previously held senior leadership positions at Peak Performance, Adidas Group and Hästens.
“We are pleased to welcome Henrik to J.Lindeberg. He brings a strong understanding of both the industry and what it takes to develop and build successful brands. We believe he is the right person to lead J.Lindeberg forward, building on the foundation already in place while continuing to develop the business,” says Lise Kaae, on behalf of the Board of Directors of J.Lindeberg.
Henrik Bunge looks forward to joining the company in the spring and collaborating with his new colleagues across the organization.
“J.Lindeberg is a brand with a distinctive identity, a strong heritage and great potential. I have followed the company for many years and have great respect for what has been built. I look forward to getting to know the organization, working with the team and continuing to strengthen the brand and develop the business. I really can’t wait to get started,” says Henrik Bunge.
Henrik Bunge will take up his position on 1 April 2027.
About J.Lindeberg
Founded in Stockholm, Sweden, in 1996, J.Lindeberg was born out of an idea to inject style and energy to golf by changing how players all over the world dress, on and off the course. Since then, the brand has evolved into a global sportswear lifestyle brand.
Regardless of the season and collection, J.Lindeberg makes a dent in conformity by bridging fashion and sports. This is our promise – and it is manifested in sophisticated, edgy and comfortable products for the modern active lifestyle.
Today, J.Lindeberg can be found in more than 35 countries. There are 157 J.Lindeberg stores in many of the world’s major fashion capitals, including Copenhagen, Hong Kong and Shanghai, with showrooms in Stockholm, Oslo, London, New York, Munich, Salzburg, and Zürich. Wholesale distribution covers close to 2000 stores, including the leading high-end department and specialty stores around the world. To learn more, please visit https://www.jlindebergusa.com/.
Media Contact:
Dan Wooters
GMS – North America
dan@gmsagency.com
+1 201-919-7425
