CLEATED FOOTWEAR DOMINATES FIELD AT HERO WORLD CHALLENGE

The limited field Hero World Challenge was not limited when it came to players choosing replaceable cleat technology with 16 of the 18 participants wearing footwear with cleats. This included the world’s number six player, who cruised to a four-stroke victory.

“The top players all rely on different clubs, balls and other performance-related equipment,” said John Hohman, senior vice president of marketing for PrideSports. “The one thing that most agree on, however, is that they want footwear with cleats to give them the traction and stability they need to excel.”

Winners at the European Tour’s Afrasia Bank Maurius Open and the Asian Tour’s Queen’s Cup also chose replaceable cleat technology over spikeless/tennis shoes this past weekend.

PrideSports is the undisputed leader in the golf cleat segment with its CHAMP® and Softspikes® brands. CHAMP’s Helix, Zarma Tour and Stinger cleats, as well as Softspikes’ Pivix, Pulsar, Silver Tornado and Stealth cleats, dominate the OEM and secondary market in terms of performance and sales.

About PrideSports

Headquartered in Brentwood, TN with offices across America, Europe and Asia, PrideSports provides traction elements and retention systems to athletic footwear manufacturers around the globe as well providing its CHAMP^® and Softspikes^® branded products to retail channels worldwide – maintaining a preeminent position within golf, soccer, baseball, football and other sports. In addition, the company provides a full line of golf accessories and is the largest producer and distributor of golf tees in the world, with brands including Pride Golf Tee^®, Pride Professional Tee System^® (PTS) and Zarma Fly Tee^®.

Contact:
Mike Alday
Alday Communications, Inc.
615-791-1535 ext. 22