Fulton Books author Jerome Austry, a former president of Ben Hogan Golf Company, has completed his most recent book “The Hogan Edge”: a highly interesting narrative that chronicles the legacy of Ben Hogan Company, from its establishment to its accomplishments. It also details the huge obstacle that affected the company’s success when the AMF Corporation was taken over by a corporate raider. Witness how Jerome Austry revamped the Ben Hogan Company’s image and positioned it back to the top of the marketplace.
Austry shares, “The book is about the inception and creation of an iconic golf company and the success that was achieved by the Ben Hogan Company for over 25 years. This was followed by the turmoil the company went through, following a corporate raid, and by reorganizing the management team and how featuring Ben Hogan in an ad campaign at the Riviera Country Club pole-vaulted the company to once again become the leader in golf club manufacturing. Then how working with Ben Hogan to develop the Edge, the first forged cavity back club ever produced, elevated the company to the highest revenue levels in the history of the company. Finally, the book covers Hogan’s downward spiral after a Japanese company purchased them and how they systematically unraveled Hogan’s previous astounding success.”
Published by Fulton Books, Jerome Austry’s book is an inspiring piece on how the golf company successfully regained its momentum in the business field.
The lessons found in the journey of Ben Hogan Company are essential for both the new entrepreneurs and the established ones.
Readers who wish to experience this potent work can purchase “The Hogan Edge” at bookstores everywhere or online at the Apple iTunes store, Amazon, Google Play or Barnes and Noble.
