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IAGTO’s 17th North America Golf Tourism Sales Convention Heads to Cancun’s Riviera Maya in June

January 2, 2026

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NAC – the golf tourism industry’s flagship North American golf travel sales event heads south for the first time to the Riviera Maya from 22-24 June 2026.

Over 115 specialist golf tour operators and golf travel advisors have already registered to attend the most important golf tourism event in the Americas, taking place at the 5-star all-inclusive Iberostar Selection Paraiso Lindo resort.

IAGTO golf tour operators create and promote golf vacation packages for groups and individuals, delivering high-spend golf travellers, booking well in advance and generating yields significantly greater than local golf visitors, on F&B, in the Pro Shop and in iconic accommodations.

IAGTO Chief Executive, Peter Walton, said “50% of the registered buyers are attending NAC for the first time, which presents a unique opportunity for golf resorts, golf courses, hotels and tourism boards in the USA to develop business with the most important golf tour operators and golf travel advisors selling golf vacation packages to North America.”

Walton added “NAC has developed to become the hotbed for domestic golf travel sales, as 60% of the buyers will be from North America, with 30% from Europe and 10% from long-haul markets. Participating golf tourism suppliers and regional golf destinations will be able to pre-schedule up to 40 20-minute meetings with leading golf travel operators over two days.”

For the first time, all buyer and supplier delegates will be staying at the same 5-star beach-front resort, increasing the networking value of the event enormously. Beyond the meetings, the Golf Tournament, Welcome Reception, Farewell Dinner and on-site IAGTO Bar will ensure that everybody meets each other, over the course of the event.

Registered golf tourism suppliers already include: Pebble Beach Resorts, PGA National Resort, Sawgrass Marriott Golf Resort & Spa, The Ritz-Carlton Naples, Las Vegas CVA, Nemacolin Resort Palmetto Dunes Oceanfront Resort, Kohler & Black Desert Resort, in addition to suppliers from Argentina, Colombia, Costa Rica, Dominican Republic, Mexico and Peru.

Registered golf tourism buyers already include: Epic Golf Travel, Golf Zoo, Premier Golf, Sophisticated Golfer, Women’s Golf Travel, Golfbreaks, Golf Travel Group, Voyages Gendron and Voyages Golf Prestige.

For further information please visit https://www.iagto.com/nac and register online, or contact IAGTO North America’s Claudio DeMarchi, cdemarchi@iagto.con or 705-444-8400.

About IAGTO

Established in 1997, IAGTO (International Association of Golf Tour Operators) is the global trade organization of the golf tourism industry with over 2500 members in 93 countries including 753 golf tour operators in 69 countries, which are responsible for more than 90% of golf vacation packages sold worldwide. IAGTO runs annual conventions in Asia and Europe and North America in addition to the prestigious IAGTO Golf Tourism Awards.

 

 

 

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