BOURBON, MO – Imperial, the #1 headwear brand in golf as reported by the Association of Golf Merchandisers (AGM) andGolf Datatech, delivered at the 2024 PGA Show debuting new headwear styles, fashion colorways in leading headwear and custom belts, and premium decoration techniques.
Four new styles launched, all featuring 100% recycled performance fabric with moisture wicking properties, an antimicrobialsweatband, coordinating woven ropes along the base of the front panel, and plastic snap closure. These new styles will be available starting March 4, 2024.
● The Mai Tai – Style 5059
The Mai Tai, a five panel, retro fit complements The Corral, Style L5059, which debuted with the full 2024 collection. Featuring lively pastels with coordinating woven ropes, The Mai Tai received enthusiastic reviews for the upcoming spring golf season.
● The Wingman 2-Tone – Style 7054T
The Wingman 2-Tone expands Imperial’s options in the six panel rope cap. The style launches with four colorways featuring a contrasting visor and structured mid-crown profile.
● The Night Owl 2-Tone – Style 7055T
The Night Owl 2-Tone is the adjustable mesh back variation to The Wingman 2-Tone. The style launches with four colorways featuring a contrasting visor and structured mid-crown profile.
● The Wrightson 2-Tone – Style 5054T
The Wrightson 2-Tone is a continuation of the best selling hat in modern golf. New styling features a contrasting visor completed ina five panel, retro fit, structured mid-crown profile. The 2-Tone as a complement to The Wrightson – Style 5054, was a show-winner for merchandisers and buyers throughout the week.
Also released were six new color options for The Wingman, style 7054. First introduced to the line in 2022, the six panel, structured mid-crown profile continues to be a best selling style. These colorways will be available starting April 1, 2024. Imperial’s custom belt collection continues to grow in popularity and style options. Introduced for 2024, the sublimated and embroidered belts will feature new prints and stripes.
Building on an impressive array of domestic decoration techniques, Imperial introduced two premium decorations at the PGA Show.
● Real Leather Patches
Thick, genuine leather laser etched for a refined and rugged look.
● Sublimated Faux Suede Emblems
Sublimated faux suede emblems with a flat overlock edge featuring a digital pantone color match create a retro, illustrative look.
About Imperial Headwear
Imperial is a consumer apparel brand founded in 1916 with design, marketing, manufacturing, and distribution capabilities.Imperial sells its products into several markets, including the direct-to-consumer (DTC), golf, corporate, and supply chain channels. Customers include the U.S. Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Imperial also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Vans, adidas and many other global brands.
Imperial products can be found in all Top 100 golf courses in the United States and has been voted the #1 headwear brand in golf for seven consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels by Golf Datatech.
Imperial is also proud to fund the Imperial Foundation, a separate philanthropic organization committed to the growth and vitality of sports—especially the game of golf and those who support it—as well as the overall health and well-being of the people in the communities Imperial serves.
For further information please visit Imperial1916.com. Follow Imperial on Instagram at @ImperialHats. Martha Hudson
B2B Marketing Specialist – Golf, mhudson@imperial1916.com
