BOURBON, MO – Imperial, voted the #1 headwear brand for private and resort golf facilities for seven consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech, announces the 2025 spring collection of premium headwear, apparel and accessories.
Click here to view a digital catalog of Imperial’s 2025 new arrivals.
Last week Imperial introduced the 2025 spring collection, featuring new headwear and embellishment techniques, to sales representatives across the nation at the PGA Show in Orlando, FL. Imperial’s limited release Spring 2025 Collection builds upon three iconic styles and offers two-tone versions of some classic best sellers.
The Wrightson Perf (5054P) and The Wingman Perf (7054P), made from upcycled poly performance fabric, add tapering panel perforation two market leading styles. In addition to these two performance-driven caps is The Harrison Two-Tone, an updated version of the 5-panel rope cap that started it all, with a white crown and contrast color brim and button. Rounding out the collection are two natural fabric caps – The Unsung (DNA016) and The Original Buckle (X210B). The Unsung is a lightweight cotton canvas 5-panel relaxed shape cap, while the Original Buckle adds two-tone color options to our core cotton dad cap. This collection is only available while supplies last.
“At Imperial, the foundation of our product strategy is the commitment to innovative, high quality and intentionally designed headwear and apparel,” said Dan Parenti, SVP of Product Development.“
“We’re excited about this collection because it creates an even more diverse merchandising opportunity around best-selling styles.”
Domestically produced embellishment enhancements include:
Headwear and Apparel
- 3D Micro Patches provide clean looking, heat-applied, and fully embroidered patches with 3D elements.
- Chenille Patches provide a luxuriously textured, retro-inspired look to logos and design.
Apparel
- Direct Transfer Printing applications now provide up to 20 locations on Imperial’s casual apparel collection, including full sleeve options.
“We are constantly refining and expanding our offerings to align with the evolving needs of our customers,” said David Shaffer, President at Imperial. “Building on our leadership in the golf industry with innovative headwear and casual apparel, we are enhancing our go-to-market strategy with an emphasis on operations sustainability. Our commitment is to continue delivering value and forward-thinking solutions for our customers, now and in the years to come.”
Other notable highlight from Imperial’s 2025 spring collection include:
• New in-stock colorway – Smokey taupe will be added to L210P and Y210P
About Imperial
Imperial is a consumer apparel brand founded in 1916 with design, marketing, manufacturing, and distribution capabilities. Imperial sells its products into several markets, including the direct-to-consumer (DTC), golf, corporate, and supply chain channels. Customers include the U.S. Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Imperial also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Vans, adidas and many other global brands.
Imperial products can be found at all Top 100 and over 75% of the Top 400 golf courses in the United States and has been voted the #1 headwear brand for private and resort golf facilities for six consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech.
Imperial is also proud to fund the Imperial Foundation, a separate philanthropic organization committed to the growth and vitality of sports—especially the game of golf and those who support it—as well as the overall health and well-being of the people in the communities Imperial serves.
For further information please visit Imperial1916.com. Follow Imperial on Instagram at @ImperialHats.
Media contact:
Jerry Biag
Marketing Director
jbiag@imperial1916.com