BOURBON, MO – Imperial Headwear, voted the #1 headwear brand for private and resort golf facilities for six consecutive years by the Association of Golf Merchandisers (AGM), will release new headwear styles, luxury decoration techniques, and fashion color-ways to their custom belt collection at the 2024 PGA Show.
Building on an industry leading selection of premium headwear, Imperial’s 2024 product catalog will be expanded with new styles and fashion colors in best-selling caps. New to the line for the spring season will be The Mai Tai, The Wrightson 2-Tone, The Wingman 2-Tone, and The Night Owl 2-Tone. These new styles will be available to customers on March 4, 2024. The continued success of The Wingman since its launch in 2022 will see six additional colors and will be available starting on April 1, 2024.
Imperial continues to push the boundaries of custom headwear with the introduction of two new luxury techniques that will be available through Imperial’s Domestic Program. A Real Leather Patch will feature laser etched custom artwork creating a refined, rugged look. Also new for the mid-season release are Sublimated Faux Suede Emblems. This new decoration technique features a digital Pantone color match creating a retro illustrative look.
The popularity of Imperial’s belt programs continues to grow and in response the company will be releasing fashion color-ways including new stripe and print patterns. The Embroidered Web and The Sublimated Belt retain their core properties to include a 1.25” width and custom course logos. Premium finishes make these belts a great option for cross-merchandising in the golf shop or high-end tournament gifts.
“This mid season launch of new styles and decorations is a continued effort to provide the very best in product and assortment for our customers on and off the course,” said John Anderson, VP of Sales – Golf. “We are looking forward to a great response at the PGA Show where our sales team and customers will get a first look at these new and exciting styles for the upcoming season.”
About Imperial Headwear
Imperial is a consumer apparel brand founded in 1916 with design, marketing, manufacturing, and distribution capabilities. Imperial sells its products into several markets, including the direct-to-consumer (DTC), golf, corporate, and supply chain channels. Customers include the U.S. Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Imperial also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Vans, adidas and many other global brands.
Imperial products can be found at all Top 100 and over 75% of the Top 400 golf courses in the United States and has been voted the #1 headwear brand for private and resort golf facilities for six consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech.
Imperial is also proud to fund the Imperial Foundation, a separate philanthropic organization committed to the growth and vitality of sports—especially the game of golf and those who support it—as well as the overall health and well-being of the people in the communities Imperial serves.
For further information please visit Imperial1916.com. Follow Imperial on Instagram at @ImperialHats.
Martha Hudson
B2B Marketing Specialist – Golf
