BOURBON, MO – Imperial, voted the #1 headwear brand for private and resort golf facilities for seven consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech, announces the 2025 collection of premium headwear, apparel and accessories.
Click here to view a digital catalog of Imperial’s 2025 new arrivals.
Last month, Imperial introduced the 2025 collection, featuring new headwear, apparel and embellishment techniques, to sales representatives across the nation. This collection marks a bold new direction in the brand’s product development featuring original styling and fabrics. Imperial’s unique fabric techniques and embellishments partnered with a robust collection of colorways and patterns drives this year’s stunning collection. Highlights from this collection include:
The Genome (S1507) is a lightweight evolution of the Alpha (S1502) that features NuYarn® fabrics that provides a revolutionary performance merino wool sweatband that is naturally anti-microbial, moisture-wicking and thermoregulating designed with a unique camo perforated pattern.
The Harrison (5054U) is a throwback relaunch of our original 5-panel unstructured rope design (The Harris) that features a mesh stand up stay.
The Ballast (90925) and The Cypress (90927) elevates our sweatshirt line with the inclusion of organic cotton and recycled poly with 5% spandex to provide luxurious comfort and super-soft feel to these midweight fleece sweatshirts.
“At Imperial, every design is founded on our commitment to high quality, sustainability, and purpose,” said Dan Parenti, SVP of Product Development. “Customers now expect more from their headwear and apparel. The 2025 Collection is our latest effort to provide superior products that resonate whit a broad audience, emphasizing quality craftsmanship and meticulous attention to detail.”
Domestically produced embellishment enhancements include:
Headwear
- Transfer Twill that produces higher definition and truer and brighter colors compared to standard printed twill.
- 3D Insignia EMB which provides an embroidered look to 3D insignias
Apparel
- Embellishments now include Micro Patches, Chenille Patches and Felt Letter Appliques to provide our customers with multiple customizable options.
- Direct to Film Transfer applications now available in up to 18 locations including a full sleeve
“We are continuously evolving our offerings to meet the needs of our customers,” said David Shaffer, SVP of Sales at Imperial. “While maintaining our leadership role in the golf industry with innovative headwear and casual apparel, we are also expanding our efforts into the destination and leisure markets. Our focus is to continue to bring value and solutions for our customers now and into the future.”
Other notable highlights from Imperial’s 2025 collection include:
• Colorful prints and colorways
Palm trees, flamingos, hotdogs and margaritas can be found throughout the 2025 line by Imperial, along with pastel colorways in our The Original Performance (X210P). Creative micro prints comprised of pool party toys, moon men, and 90’s splatter paint designs enhance the Golden Hour (DNA014) line.
- Patterned Fabrics
The Sophisticate (X210X) is a 6-panel structured mid-crown profile hat that is made of 100% recycled performance plum blossom grid fabric providing UPF 50+ protection which resembles a houndstooth pattern.
- New Mid-Crown Pro Profile
The Sensei 6 (X210G), The Aperture (1440), The Aperture Meshback (1440M) and The Passenger Side (4074) will feature the new Mid-Crown Pro Profile.
About Imperial
Imperial is a consumer apparel brand founded in 1916 with design, marketing, manufacturing, and distribution capabilities. Imperial sells its products into several markets, including the direct-to-consumer (DTC), golf, corporate, and supply chain channels. Customers include the U.S. Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Imperial also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Vans, adidas and many other global brands.
Imperial products can be found at all Top 100 and over 75% of the Top 400 golf courses in the United States and has been voted the #1 headwear brand for private and resort golf facilities for six consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech.
Imperial is also proud to fund the Imperial Foundation, a separate philanthropic organization committed to the growth and vitality of sports—especially the game of golf and those who support it—as well as the overall health and well-being of the people in the communities Imperial serves.
For further information please visit Imperial1916.com. Follow Imperial on Instagram at @ImperialHats.
Media contact:
Jerry Biag
Marketing Director
jbiag@imperial1916.com
