BOURBON, MO – Imperial, voted the #1 headwear brand for private and resort golf facilities for nine consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech, introduced its 2027 Collection at the company’s annual sales meeting, unveiling a new generation of premium headwear defined by material innovation, contemporary styling, and purpose-driven silhouettes.
As the leader in fit, the 2027 Collection advances the brand’s commitment to exceptional comfort, modern performance, and timeless style. Leading the collection is Lodestar, Imperial’s most advanced fabric to date, engineered to redefine how performance headwear looks, feels, and wears.
“The development of Lodestar represents one of the most significant product innovations in Imperial’s recent history,” said Dan Parenti, SVP of Product. “For years, the industry has forced consumers to choose between the authentic look of natural fabrics and the benefits of technical materials. Lodestar sets a new standard, bringing both in a proprietary fabric developed exclusively by Imperial.”
Made from 100% recycled materials, Lodestar combines the visual depth and soft hand of premium natural fabrics with the technical attributes the industry and consumers expect, including moisture wicking capability, antimicrobial properties, and UPF 50+ protection. The result is a category-defining fabric that establishes a new benchmark for headwear and serves as the foundation for new styles like The Lodestar and The Criterion.
Complementing the fabric launch is an expanded assortment spanning performance, lifestyle, and seasonal categories, providing retailers with a broader range of solutions for today’s evolving consumer.
Style Highlights
Q210U – The Lodestar
The flagship style of the collection, The Lodestar showcases Imperial’s proprietary fabric in a low sweep profile that pairs elevated aesthetics with technical functionality. Memory structure promotes long-lasting shape retention and adaptive comfort, while refined details such as a matte black buckle and grommet reinforce its position as a future cornerstone of the Imperial brand.
Q210MC – The Criterion
A sophisticated take on the fast-growing 5-panel category, The Criterion combines a dart-front, mid-crown silhouette in Lodestar fabric for a versatile blend of contemporary and retro influences. A new silicone snapback closure enhances comfort and flexibility, while memory structure construction, delivers a consistent fit for an elevated wear experience. The Criterion appeals to both trend-conscious consumers and traditionalists.
8000 – The Fumanchu
Inspired by Imperial’s heritage styles, The Fumanchu refreshes a familiar favorite with ultra-soft brushed performance poly fabric for an exceptionally soft feel and moisture-wicking comfort. The structured mid-crown profile and flat brim create an easygoing lifestyle aesthetic suited for the golf course, the ballpark, and around town.
1289 – The Attaboy
Developed with customization in mind, this retro-inspired 5-panel trucker combines performance materials with construction optimized for decoration. A structured front panel with a thin internal foam lining creates the ideal canvas for embroidered patches, 3D embroidery, chainstitch, and other premium embellishment techniques.
3805 – The Better With Age
Crafted from genuine, plaited straw, The Better With Age brings fresh energy to a classic silhouette. Equal parts nostalgic and contemporary; this statement piece commands attention with a strong visual impact and novelty appeal for resorts, destination properties, and special events.
6025 – The Thayne
A traditional winter essential featuring knit-in striping, textured ribbing, and a pom accent. Soft acrylic yarns and fleece lining provide warmth and comfort while maintaining a relaxed fit.
6026 – The Cache
Understated and versatile, The Cache offers a modern take on the everyday cuffed beanie. Its streamlined aesthetic and broad appeal make it an easy addition to any cold-weather assortment.
6100 – The Swede
A watchcap featuring a closer-to-head fit and subtle texture. Soft acrylic yarns and fleece lining provide warmth without bulk, resulting in a clean, tailored silhouette with broad crossover appeal.
6102 – The Mercer
Introducing a jacquard-knit patterning for added texture and visual depth, The Mercer brings a fashion-forward winter style option that adds personality and depth to seasonal assortments.
In addition to the new headwear introductions, Imperial is expanding its women’s apparel category with two versatile lifestyle pieces. The Sunset is a short-sleeve, crewneck tri-blend tee crafted for exceptional softness and everyday comfort, while The Lafayette is a lightweight French Terry sweatshirt ideal for effortless layering and year-round versatility.
The 2027 Collection reflects Imperial’s continued investment in innovation, craftsmanship, and category leadership; delivering solutions that meet the needs of today’s retailers while reinforcing the brand’s commitment to fit, comfort, and timeless style.
About Imperial
Imperial is a consumer apparel brand founded in 1916 with design, marketing, manufacturing, and distribution capabilities. Imperial sells its products into several markets, including the direct-to-consumer (DTC), golf, corporate, and supply chain channels. Customers include the U.S. Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Imperial also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Vans, adidas and many other global brands.
Imperial products can be found at all Top 100 and over 75% of the Top 400 golf courses in the United States and has been voted the #1 headwear brand for private and resort golf facilities for eight consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech.
Imperial is also proud to fund the Imperial Foundation, a separate philanthropic organization committed to the growth and vitality of sports, especially the game of golf and those who support it, as well as the overall health and well-being of the people in the communities Imperial serves.
For further information please visit Imperial1916.com. Follow Imperial on Instagram at @ImperialHats.
Media Contact Martha Hudson
B2B Marketing Specialist – Golf
