BOURBON, MO – Imperial Headwear, voted the #1 headwear brand for private and resort golf facilities for six consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels in Jan-July of 2022” by Golf Datatech. debuted not only new headwear this week at the 2023 PGA Show, but also a new golf belt collection and fleece apparel program.
Imperial enhanced their 2023 product catalog with several new styles and colors of headwear, along with additional fits in some of their best-selling caps. New products debuted for Imperial sales representatives this week at their annual sales meeting which took place at the 2023 PGA Show.
Imperial’s custom logo belt collection follows their acquisition of the J.T. Spencer brand in 2022, which also includes a long term extension of the belt license with Peter Millar. Proudly made in the USA, all belts will be manufactured domestically in Richmond, Virginia, with shipping beginning in late April. The new Imperial belt launched with two high end options.
The Imperial Web Belt is 1.25” wide and features course logos embroidered on premium cotton webbing. The belt is finished with full-grain, rich leather, and a solid brass buckle plated in satin gunmetal or in a matte black finish.
For high-end tournament gifts, the Imperial ‘Cut-to-Size’ belt is 1.25” wide and features sublimation print patterns with course logos on premium poly webbing. This belt is also finished with full-grain, rich leather, with easy to read cut-to-size marks on the reverse side. Each belt ships with a solid zinc buckle plated in a satin gunmetal which is easily attached to the webbing after the cut is made.
Building upon Imperial’s custom logo Direct to Garment Print T-Shirt program, they announced their new super-soft midweight fleece collection. Customers can now add a pullover crew neck (The Bonfire) and pullover hooded fleece (The Alpine) to their shops. These 3-end cotton/poly blend fleece garments feature double-needle topstitching on all seams, with 30 singles100% ringspun cotton face yarn and at least 10% recycled poly fibers on the inner nap. Both the crewneck and hoody begin shipping in early April of this year.
A fresh new headwear style was also announced in the mid-season release. The Hinsen Meshback (L338M) is a performance ponytail cap featuring soft mesh side and back panels with an opening that features matching crisscrossing elastic to comfortably allow any ponytail to fit through. This new meshback style builds upon the popularity of The Hinsen (L338), which is now also available in a Junior Fit (Y338).
Two best-selling cap styles are now available in an XL fit (XL210Z The Zero
Lightweight Cotton Cap XL and 1986XL The Catch and Release XL). Through Imperial’s industry-leading Sustainability Project, all new headwear announced in the mid-season release are made with either high-grade GRS/Oeko-Tex® certified recycled polyester or cotton fabric.
And finally, a new earth tone colorway called Buckthorn Brown has been added to several performance and cotton styles across the Imperial 2023 Headwear Collection, including the best-selling performance cap in the market, the X210P Original Adjustable Performance Cap.
“We’re relentless in our efforts to continue making the greatest headwear in golf,” said David Shaffer, Senior Vice President of Sales at Imperial “I’m beyond excited to now include belts and an expanded line of premium apparel in our unmatched product offering.”
About Imperial
Founded in 1916, Imperial is the leading manufacturer of premium quality headwear, apparel and accessories for the golf market. Imperial’s products can be found at 98 of the Top 100 and over 70% of the Top 400 golf courses in the United States. Imperial is committed to style, functionality and perfection in fit and comfort. It is this commitment that has allowed the creation of a wide variety of headwear and apparel with quality that is second to none. Renowned for its superior customer service and art customization capabilities, Imperial offers its products using the most innovative fabrics and designs, as well as logo decoration and embellishment technologies.
For further information please visit Imperialsports.com. Follow Imperial Headwear on Instagram @ImperialHats and on Facebook at facebook.com/ImperialHeadwear.
Tori Cole
Marketing Manager
Tcole@imperialsports.com
