BOURBON, MO – Imperial, voted the #1 headwear brand for private and resort golf facilities for six consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech, has been announced as “The Official Headwear of CityPickle.” CityPickle is the home for pickleball in urban cities across the U.S.
Imperial is a brand quickly earning renown in the world of pickleball. Earlier this year they were named “The Official Licensed Headwear of Major League Pickleball”.
CityPickle offers several locations across New York City, including professional courts in Wollman Rink in Central Park and ongoing activations in destinations such as Hudson Yards, Industry City, Union Square and more. In September 2023, CityPickle will open permanent indoor locations in Long Island City and also expand to Philadelphia.
“Imperial is proud to set roots in pickleball, the fastest growing sport in the world and in the largest metro city in the United States,” said David Shaffer, Senior Vice President of Sales at Imperial. “As a supporter of pickleball and a trusted partner of CityPickle, we’re honored to be named their ‘Official Headwear’ and to create this curated product offering for their organization and fans of pickleball everywhere.”
With the Imperial x CityPickle partnership comes the release of a limited edition e-commerce collection on Imperial1916.com. Featured products include Imperial performance visors, rope caps, bucket hats and more. For pickleball fans that do not live in the New York area, you can own a piece of the action by going to the Imperial x CityPickle collection online.
“We’re thrilled to partner with Imperial to offer the best in class headwear for the CityPickle community, available in our pro shops and available online for the first time” said Chief Marketing Officer of CityPickle Lydia Hirt.
About CityPickle
CityPickle is New York City’s home for pickleball, the fastest growing sport in the United States. CityPickle partnered with Wollman Rink and is operating a 14 court installation in Central Park from April to mid-October, the largest pickleball offering in the Northeast. This summer, the brand will launch the first pickleball club in the City with the opening of its first permanent location in Long Island City, which combines climate-controlled courts with a full bar and restaurant, making it the ideal indoor destination to connect and spend quality time with friends, family and colleagues alike. The brand continues to partner with high-profile destinations, including Hudson Yards, Union Square, Industry City and Philadelphia City Hall.
About Imperial
Imperial is a consumer apparel brand founded in 1916 with design, marketing, manufacturing, and distribution capabilities. Imperial sells its products into several markets, including the direct-to-consumer (DTC), golf, corporate, and supply chain channels. Customers include the U.S. Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Imperial also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Vans, adidas and many other global brands.
Imperial products can be found at all Top 100 and over 75% of the Top 400 golf courses in the United States and has been voted the #1 headwear brand for private and resort golf facilities for six consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech.
Imperial is also proud to fund the Imperial Foundation, a separate philanthropic organization committed to the growth and vitality of sports—especially the game of golf and those who support it—as well as the overall health and well-being of the people in the communities Imperial serves.
For further information please visit Imperial1916.com. Follow Imperial on Instagram at @ImperialHats.
Media contact:
Tori Cole
Marketing Manager
Tcole@imperial1916.com
