BOURBON, MO – Imperial, the #1 headwear brand in golf as reported by the Association of Golf Merchandisers (AGM) for 7 years in a row, and #1 headwear brand in combined on and off course retail golf channels as reported by Golf Datatech, announces Jerry Biag’s hire as Director of Marketing.
“Imperial is excited to welcome Jerry to the team.” said David Shaffer, Senior Vice President of Sales at Imperial. “In the newly created role, Jerry will lead all marketing efforts as Imperial continues to bring luxury, authenticity and individuality to the apparel market.”
Jerry joins Imperial with over 20 years of sales and marketing experience working at Alert Services, PepsiCo (Gatorade, Propel and Quaker Oats) and various marketing agencies executing promotions for clients such as Callaway Golf, McDonalds, Microsoft, and Jim Beam.
Biag added: “I have long admired Imperial as the quintessential golf headwear brand. I’m honored to be part of an iconic company and entrusted with building our marketing capabilities as we continue to grow as an apparel brand.”
Jerry is an avid golfer and is married to his wife Sarah. Together they love to travel and experience different cultures with their two daughters, Ella and Vivian.
About Imperial
Imperial is a consumer apparel brand founded in 1916 with design, marketing, manufacturing, and distribution capabilities. Imperial sells its products into several markets, including the direct-to-consumer (DTC), golf, corporate, and supply chain channels. Customers include the U.S. Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Imperial also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Vans, Adidas and many other global brands.
Imperial products can be found at all Top 100 and over 75% of the Top 400 golf courses in the United States and has been voted the #1 headwear brand for private and resort golf facilities for six consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech.
Imperial is also proud to fund the Imperial Foundation, a separate philanthropic organization committed to the growth and vitality of sports—especially the game of golf and those who support it—as well as the overall health and well-being of the people in the communities Imperial serves.
For further information please visit Imperial1916.com. Follow Imperial on Instagram at @ImperialHats.
Contact:
Jerry Biag
Director of Marketing
Jbiag@imperial1916.com
Media Contact:
Tori Cole
Marketing Manager
Tcole@imperial1916.com
