BOURBON, MO – Imperial, the #1 headwear brand for private and resort golf facilities for eight consecutive years voted by the Association of Golf Merchandisers (AGM), and the top-ranked brand across both on- and off-course retail channels per Golf Datatech, is excited to announce a new collaboration with The Lads.
Led by major champion and former world number one Jason Day, The Lads is a fast-growing social media and YouTube channel showcasing top-tier golf and unforgettable entertainment. Featuring Day’s close friends Ryan Ruffels, Luke Reardon, Jeg Coughlin, and Asaeli Marika Batisbasaga, the group delivers elite performance on the course and high-energy camaraderie off it. Together, they’re redefining the game with precision, personality, and plenty of laughs.
“We’ve each worn our share of Imperial hats over the years, so creating a collection with them was a no-brainer. Their reputation in golf is unmatched, and they nailed our vision with quality and detail. We’re proud of what we’ve built together and excited to keep growing the Lads line—more styles, more colors, more for the community” said Ryan Ruffels of the Lads.
“The Lads’ chemistry and level of golf is unlike anything else online,” said Jerry Biag, Director of Marketing at Imperial. “We’re honored to partner with them and bring a premium headwear collection to market that truly reflects their distinctive style and spirit.”
This collaboration includes officially licensed Lads merchandise on www.imperial1916.com.
Visit www.youtube.com/@TheLadsGolf or follow the Lads on Instagram @thelads_golf
About Imperial
Founded in 1916, Imperial is a CPC company with expertise in design, marketing, manufacturing, and distribution. Imperial owns and operates several brands and companies, including Imperial, Pukka®, and the Peter Millar Licensing Company. These brands serve diverse markets, including direct-to-consumer (DTC), golf, corporate, destination & leisure, team dealer, and supply chain channels.
Imperial products can be found at all Top 100 and over 75% of the Top 400 golf courses in the United States and has been voted the #1 headwear brand for private and resort golf facilities for eight consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech.
Imperial’s customers include prestigious golf events such as the U.S. Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup. The company also maintains manufacturing and licensing partnerships with global brands like Nike, Peter Millar, and Tommy Hilfiger.
CPC, Imperial’s parent company, is a Kansas City-based investment holding firm focused on a long-term strategy to buy, build, and hold™ great companies.
For further information, please visit www.mperial1916.com.
Follow Imperial on LinkedIn at @imperial-headwear or Instagram at @ImperialHats.
Media contact:
Jerry Biag
Marketing Director
jbiag@imperial1916.com
