BOURBON, MO — Imperial, voted the #1 headwear brand for private and resort golf facilities for nine consecutive years by the Association of Golf Merchandisers (AGM) and recognized by Golf Datatech as the #1 headwear brand across combined on- and off-course retail channels, is proud to announce a new partnership with LPGA professional Benedetta Moresco, who joins Team Imperial as an official headwear ambassador.
Moresco turned professional in 2023 following a standout amateur and collegiate career at the University of Alabama, earning SEC honors and competing on the international stage. As part of the partnership, she will represent Imperial both on and off the course, highlighting the brand’s commitment to performance, craftsmanship, and the future of the game. Her global perspective and competitive drive align seamlessly with Imperial’s heritage and continued investment in emerging talent.
Benedetta brings a unique combination of global perspective, competitive edge, and authenticity that reflects exactly where the game is headed,” said Jerry Biag, Director of Marketing at Imperial. “We’re excited to welcome her to Team Imperial and support her as she continues to make her mark on the LPGA Tour.”
“Partnering with Imperial feels like a natural fit,” said Moresco. “The brand stands for quality and tradition, but also embraces innovation, which is important to me. I’m proud to represent Imperial and excited for what’s ahead.”
This partnership further reinforces Imperial’s commitment to supporting elite athletes who embody the brand’s heritage and passion for the game. Moresco joins Imperial’s family of ambassadors, including LPGA winner Ingrid Lindblad and PGA Tour winner Keith Mitchell, representing Imperial on golf’s biggest stages.
About
Founded in 1916, Imperial is a CPC company with expertise in design, marketing, manufacturing, and distribution. Imperial owns and operates several brands and companies, including Imperial, Pukka®, The Winston Collection and the Peter Millar Licensing Company. Imperial is a consumer apparel brand that sells its products into several markets, including the direct-to-consumer (DTC), golf, corporate, and supply chain channels. Customers include the U.S. Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Imperial also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Vans, Adidas and many other global brands.
Imperial products can be found at all Top 100 and over 75% of the Top 400 golf courses in the United States and has been voted the #1 headwear brand for private and resort golf facilities for nine consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech.
Imperial supports the Imperial Foundation, a philanthropic organization dedicated to fostering the growth and vitality of sports—especially golf—and enhancing the well-being of communities it serves.
CPC, Imperial’s parent company, is a Kansas City-based investment holding firm focused on a long-term strategy to buy, build, and hold™ great companies.
For further information, please visit Imperial1916.com.
Follow Imperial on LinkedIn at @imperial-headwear or Instagram at @ImperialHats.
Media contact:
Jerry Biag
Director of Marketing
jbiag@imperial1916.com
