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IMPERIAL PROUDLY CONTINUES PARTNERSHIP WITH PGA TOUR PROFESSIONAL AND BRAND AMBASSADOR KEITH MITCHELL THROUGH THE CHARITY GAME IMPERIAL TOUR VISOR INITIATIVE.

September 28, 2025

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Cisco, Mizuno to Continue as Supporting Partners.

Bourbon, MO – On September 29, Imperial, through the Imperial Foundation, will release the third drop of the Charity Game Imperial Tour Visor®, benefitting First Tee, a nonprofit youth development organization supported by the PGA TOUR. This follows the tremendous success of the first two releases earlier this year, which sold out quickly and raised significant funds for the Nantz National Alzheimer Center and the Missouri Mental Health Foundation.

The Imperial Foundation was established to formalize Imperial’s longstanding tradition of giving back, with a mission to support causes that make a meaningful impact in the areas of health, youth development, and community growth. By directing proceeds from this initiative through the Foundation, Imperial ensures that funds reach organizations that align with its core values and help strengthen both local and national communities.


“The response to our first two Charity Game Visor releases showed us how passionate the golf community is about giving back,” said Jerry Biag, Director of Marketing at Imperial. “With the support of the Imperial Foundation, this next drop allows us to team up with Cisco to benefit First Tee and continue investing in the future of the game.”

“Cisco has been proud to support Keith Mitchell and First Tee for many years, and we’re excited to be part of the next chapter of the Charity Game Imperial Tour Visor® initiative,” said Mickey Ericson, Global Sponsorships Manager at Cisco. “We’re committed to supporting organizations that are driving positive change in the game of golf.”

PGA Tour Professional Keith Mitchell added “I’m grateful for the opportunity to support Imperial and give back to those who have supported me throughout my career. I’m proud to be part of this initiative to support these charities, including First Tee.”

For more information on the Charity Game Imperial Tour Visor® project, visit www.imperial1916.com.

About Imperial

Imperial products can be found at all Top 100 and over 75% of the Top 400 golf courses in the United States and has been voted the #1 headwear brand for private and resort golf facilities for eight consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech. For further information please visit Imperial1916.com. Follow Imperial on Instagram at @ImperialHats.

About The Imperial Foundation 

Founded in 2023, The Imperial Foundation is committed to the growth and vitality of sports, with a special focus on golf. Our mission extends beyond the fairways, emphasizing overall health and well-being within the communities we serve. Our three pillars – Vitality of Sports, Community, and Sustainability – guide our initiatives and drive positive change.

About PGA TOUR First Tee Foundation (“First Tee”)

First Tee (www.firsttee.org) is a 501(c)(3) nonprofit youth development organization that is supported by the PGA TOUR. Its mission is to impact the lives of young people by providing educational programs that build character and instill life-enhancing values through the game of golf. Over more than 25 years, First Tee has reached millions of youth through its network of 150 chapters, 11,450 schools and 2,000 youth centers. Headquartered in Ponte Vedra Beach, Florida, USA, programs are delivered in all 50 United States and select international locations. President George W. Bush serves as Honorary Chair.

 

Contact:
Jerry Biag
Director of Marketing
jbiag@imperial1916.com

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