BOURBON, MO – Imperial, the #1 headwear brand for private and resort golf facilities for seven consecutive years, as recognized by the Association of Golf Merchandisers (AGM), is excited to announce the rebranding of its Peter Millar licensed soft goods division. The division will now operate under the name Peter Millar Licensing Co., a Division of Imperial.
Under the leadership of PGA of America member Andrew Blatnik, Peter Millar Licensing Co. will continue to offer an extensive range of premium soft goods accessories, including t-shirts, belts, and key fobs, in close collaboration with Peter Millar. This rebranding initiative aims to streamline operations, strengthen product offerings, and elevate the high standards of quality and service that both Imperial and Peter Millar embody.
“This partnership with Imperial allows us to create a more cohesive experience for our customers,” said Todd Martin, President of Peter Millar. “By combining the strengths of both Peter Millar and Imperial, we’re able to offer a seamless, high-quality product assortment that reflects the craftsmanship and values of both brands.”
As part of this rebranding, Imperial will continue to manage, fulfill, and invoice all orders directly through its dedicated sales and customer service teams, ensuring a seamless experience for customers. For more information or inquiries about Peter Millar Licensing Co., please reach out to Andrew Blatnik at ablatnik@imperial1916.com.
About Peter Millar
Peter Millar LLC, a division of Richemont S.A., is a leader in the design, marketing and distribution of premium apparel and accessories. Based in Raleigh, North Carolina, the brand has grown through the years by continuously striving to channel timeless design and upgrade it with signature innovations. The brand’s offerings now include luxury performance sportswear, active and golf apparel, sophisticated classics, and casually refined tailored expressions. The company’s brand names include Peter Millar, Crown, Crown Crafted, Crown Sport and Peter Millar Womenswear.
About Imperial
Imperial is a consumer apparel brand founded in 1916, offering design, marketing, manufacturing, and distribution capabilities. The company sells products in markets including direct-to-consumer, golf, corporate, and supply chain channels. Imperial serves prestigious events such as the U.S. Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup, and maintains licensing relationships with global brands like Nike, Peter Millar, Tommy Hilfiger, Vans, and Adidas. Imperial’s products are found in over 75% of the Top 400 golf courses and all of the Top 100 golf courses in the United States.
Imperial also funds the Imperial Foundation, which supports the growth of sports—particularly golf—and promotes the overall well-being of the communities it serves.
For more information, please visit Imperial1916.com. Follow Imperial on Instagram at @ImperialHats and Peter Millar Licensing Co. @petermillarlicensingco.
Media Contact:
Jerry Biag
Marketing Director
jbiag@imperial1916.com
