Strengthen Your Database, Strengthen Your Marketing

Pellucid, in collaboration with longtime partner V12, announces new tools that strengthen your customer database and programs to attract more local golfers who aren’t currently your customers. As outlined in Stuart Lindsay’s recent Perspective article (read
here) the digital outreach and engagement tools for reaching local golfers (that includes your current customers) is increasing and intensifying meaning you’re going to need to up your game in maintenance of your list and proactive outreach to local golfers.

Let Pellucid be your trusted partner in strengthening your customer contacts/knowledge and engaging new customers with one of our new database marketing services:

Bootcamp:

• Email validation and append
• Profile report (basic) with Pellucid consult
• Count of available lookalikes (using V12’s profiling segmentation) by channel (email, postal, phone)
• Starting at 10 cents per record or less based on quantity

Bootcamp + Data enhancement:

• Email validation and append
• Profile report (basic) with Pellucid consult
• Enhancement of 5 top standard attributes from profile (age, income, gender etc.)
• Count of available lookalikes (using V12’s Anglers segmentation) by channel (email, postal, phone)
• Starting at 12 cents per record or less based on quantity

Golfer Acquisition Program (GAP):

• Local Golfer database contacts, 1 year use, email/postal/phone fields
• Run against your selected draw area around your course (i.e. 10, 20 miles etc.), de-duped against your current customer contact list
• Selected by interest (golf) and/or demographics (income, age, gender etc.)
• Starting at 12 cents per record for email + 1 additional contact field

Pellucid has used V12’s tools against our email database and for our marketing programs for over 10 years with success and value for the investment.

For more information or to order one or more of the above services, contact Stuart Lindsay (edgehillgolf@msn.com). There’s still time to cost-effectively add incremental rounds and new golfers to your franchise this season but don’t delay in getting started!