Lawrence, Kan. – A roundtable discussion featuring USGA CEO Mike Whan and GCSAA CEO Rhett Evans and moderated by Golf Digest Chairman and Editor-in-Chief Jerry Tarde will take place at 11 a.m. on Feb. 5 during the 2025 GCSAA Conference and Trade Show in San Diego.
The session “Working Together for Golf’s Future: Insights from USGA and GCSAA Leadership” will highlight shared efforts and opportunities across the golf industry to ensure long-term success for the game.
“Golf’s continued success relies on collaboration across all sectors of the industry,” Evans said “We’re fortunate to work alongside the USGA and other partners to address challenges and leverage opportunities that benefit the game as a whole. The conversation is designed to not only share insights from our organizations but to foster dialogue about the shared responsibility we all have in shaping the future of golf.”
During the discussion, Evans and Whan will explore key areas of focus for the future of golf courses, including:
- Labor: Supporting a strong workforce to ensure golf facilities are prepared to meet evolving demands, and building workforce development programs focused on recruitment and retention
- Education: Providing expertise, resources and programs to enhance the knowledge and skills of golf course teams and prepare for tomorrow’s challenges.
- Advocacy: Promoting the value that golf and courses provide worldwide, while advancing key issues critical to the game long-term – from water shortages to weather impacts.
- Data and Technology: Leveraging information, promoting data capture and driving innovation to improve decision-making and drive efficient resource management
“We have a great partner in GCSAA, and together, we’re investing more than ever before to ensure superintendents and owners have what they need to succeed – not just today, but long into the future,” said Mike Whan, CEO of the USGA. “It starts with listening, and I’m looking forward to hearing more about how can collaborate and focus our efforts, for the good of the game.”
This must-attend session is open to all GCSAA Conference and Trade Show attendees and will take place on the GCSAA TV Stage at the San Diego Convention Center.
The USGA is a longstanding presenting partner of the GCSAA Conference and Trade Show and continues to fund turfgrass research and education programs critical to golf’s future, while celebrating the vital role superintendents play in delivering quality playing conditions to golfers worldwide.
The GCSAA Conference and Trade Show is produced by GCSAA along presenting partners, which also include the Golf Course Builders Association of America (GCBAA) and the American Society of Golf Course Architects (ASGCA). The 2025 event will take place Feb. 3-6. For more information or to register please go to gcsaaconference.com.
About GCSAA
The Golf Course Superintendents Association of America (GCSAA) is a leading golf organization in the United States. Its focus is on golf course management, and since 1926 GCSAA has been the top professional association for the men and women who manage golf courses in the U.S. and worldwide. From its headquarters in Lawrence, Kan., the association provides education, information and representation to 20,000 members in more than 78 countries. The association’s mission is to serve its members, advance their profession and improve communities through the enjoyment, growth and vitality of the game of golf. Visit GCSAA at www.gcsaa.org or find us on Facebook or Twitter. Visit our industry-leading magazine at GCMonline.com.
The GCSAA Foundation is the philanthropic organization of the GCSAA. Its mission is to secure funding and support to strengthen advocacy, education, and research that advances the work of golf course management professionals. Visit the Foundation at www.gcsaa.org/foundation.