(LONDON, England) – Inrange Golf has selected Buffalo Agency (Buffalo) as its public relations partner to promote the company’s industry-leading ball tracking platform that is helping turn driving ranges worldwide into practice and entertainment destinations.
Inrange was founded by a group of highly respected South African engineers who used their expertise in the world of radar and radio telescopes to develop the most advanced tracking system available. Unlike competitors, who use camera-based technology, Inrange utilizes overlapping frequency modulated continuous wave radars. This technology is able to track a golf ball through its entire journey, no matter how short or long, for the most accurate and reliable feedback possible.
Beyond its advanced hardware, the company is focused on providing the best user experience possible through its interactive app and in-bay displays. The goal when developing the system was to provide golf’s newcomers an experience that would leave them hungry for more, while giving serious players a focused way to improve their handicap with every session. This is achieved through a variety of fun games enjoyable for all skill levels, as well as useful and accurate data on carry and total distance, ball speed, launch angle, shot shape/height and more. This data can be saved to user profiles and viewed on-demand.
“Our vision is to turn traditional driving ranges into community destinations where families and friends gather, couples go on dates and everyone can be exposed to this wonderful game in a welcoming and budget-friendly environment,” says Nick Longley, Inrange Co-Founder and Commercial Director. “In the United States, off-course participation is growing at a staggering rate, with facilities like ours adding roughly 10 million players to the overall U.S. golfer base in 2019. With our superior technology and user experience we’re poised to make a massive impact in the category.”
Buffalo will turnkey a strategic public relations campaign to publicize Inrange in consumer and trade media across North America to build on the success and rapid expansion the brand is seeing in the United States, Europe and Africa. This includes promoting company storylines, products and partnerships.
Beyond being a source of entertainment and practice for all skill levels, Inrange allows facilities to capture a new secondary revenue stream, as patrons naturally want to spend more time at the facility, order more food and beverages and return often with friends and family. With quick installation and continuous customer service, Inrange works closely with properties of all shapes and sizes to provide a custom-tailored solution for specific needs and budgets.
“With the golf industry booming, facilities are looking for ways to capitalize on interest and both attract and retain customers. Early adopters of Inrange are finding massive gains in both new players and revenue,” says Glenn Gray, Buffalo Agency Senior Vice President. “The integration of unique games and competitions allows for hours of fun, making Inrange the ideal fit for driving ranges across North America.”
The company offers a variety of unique ways for facilities and customers to experience the system. A free-to-download app available through the App Store and Google Play lets users track data and play games on their smartphones at Inrange facilities either solo or with others. Inrange+ is the ultimate multiplayer experience, where bays are equipped with display monitors and seating, ideal for challenging friends and enjoying a fun day at the range.
The foundations for Inrange began in the 90’s, when the engineers who would go on to create the company developed FEKO, a computational electromagnetics code for high-frequency engineering applications (such as radar) that remains a global industry standard, used by everyone from BMW to Boeing to NASA. Over the past two decades they have focused on designing antennas and building ultra-sensitive radio receivers for radio astronomy, culminating in the completion of MeerKAT, the most sensitive radio telescope of its kind in the world. Following a passion for golf and sports in general, the team felt that the driving range experience could be much more than what it was and in 2015 they begin initial work on Inrange. Today, the company’s solutions are featured in ranges around the world, including some of the most popular destinations in London and the famed David Ledbetter Academy outside of Orlando, FL.
About Buffalo Agency
Buffalo Groupe, LLC was formed in February 2019 with the vision to create the world’s first marketing platform designed through the lens of golf. Buffalo Groupe achieves this with its industry leading companies, Buffalo Agency, Rawle Murdy and 54 Brands, in addition to the Buffalo Media Network which encompasses Morning Read, Where to Golf Next and The Equipment Insider. Together they build on Buffalo Groupe’s foundational philosophy to connect brands and lifestyle audiences with content that drives action.
More information: Buffalo Groupe, 703.761.1444.