Introducing CampaignPilot: A Brand New FREE All-In-One Marketing Platform for Courses
Brought to you by the team at 121 Marketing, CampaignPilot is a full-service marketing platform that combines the most common and successful marketing strategies in a single, easy to use, online application. Courses can ideate, create and launch a complete marketing campaign and automatically post it to Facebook, Twitter, their Website, Email, App and more. All in a matter of minutes.
“We are very excited to introduce CampaignPilot to the market.” said Ryan Wood, 121 Marketing’s CEO “It combines the best marketing technology in one simple to use package. There’s nothing else like it.”
CampaignPilot was born after more than a year and a half of development and 10+ years of working with and learning from golf operators and facilities. According to Wood “It became clear to the team there needed to be an easier way to run a marketing campaign that was better and more comprehensive than sending an email blast and posting to the course website.”
Courses can sign up for free at www.campaignpilot.com.
Promotional Idea Library
A big challenge for many operators is coming up with creative marketing ideas worth promoting. CampaignPilot’s Library is home to hundreds of Campaign Templates with pre-made content to get them started. They can simply select a Campaign Template that fits the promotion, add in their details (ie. date & time) and they’re done.
The Campaign Library has templates for specific holidays, pushing tee times, event promotion & ticket sales, contests, golf leagues, restaurant specials, membership drives, and much more. Operators will also have the option to easily create their own custom campaigns.
Image and Theme Library
A successful marketing campaign will generally have a theme or style that is consistent across the campaign. The theme usually consists of a set of colors, images and fonts that define the style of the campaign. CampaignPilot provides a vast library of images and themes that have been specially chosen to match the templates in the idea library, or that can be used with any custom campaign.
Content & Landing Page Generator
Content creation can take an enormous amount time. Currently, and at a minimum, a facility would want a custom graphic made to use in the email blast, Facebook and Twitter post. These channels each then have their own requirements and image dimensions that should be adhered to. Additionally, you’d want a landing page to link to, where your followers can learn more about the promotion, sign-up or purchase. We estimate creating these assets takes at least a couple hours, on a good day. One of CampaignPilot’s key features is that it creates all these assets, including custom graphics and conversion-friendly landing pages, automatically.
By automating these processes, which typically require the aid from a designer or web developer, CampaignPilot saves valuable time and resources that could be better used in other aspects of the operation.
The landing pages that are created through CampaignPilot are purposely built to do one thing – maximize conversions. Depending on the type of campaign you’re running, the call-to-action options and features of the landing page will adjust appropriately. For example, if you’re promoting an upcoming event, the landing page will have options for event registration and ticket sales, with built in online checkout. Wanting to sell tee times on a slow day? The booking engine will be integrated into the landing page automatically. Running a gift card special? Customers can purchase them online in seconds.
Gone are the days where one could place a flyer on the pro shop counter and call it marketing. Now there’s Facebook, Twitter, email blasts, mobile apps, and your website, all which require equal amounts of attention to get right. CampaignPilot distributes your promotions to all these channels with a press of button. No need for remembering multiple passwords or refamiliarizing oneself with marketing software that hasn’t been used in 6 months. By connecting the most popular digital channels to one platform, CampaignPilot drastically cuts back on the time it takes to get your message out to the masses.
The last step to a successful marketing campaign is reviewing its success. Currently, one would have to reference Google Analytics, your social media accounts, and your email marketing software’s reporting features to be able to accurately gauge the success of a campaign. Not only is does this take time, but it can be burdensome to try and compile the results into one dashboard.
CampaignPilot provides users with easy-to-digest reporting dashboards that summarize the most important performance indicators in one place. Get details, such as:
- Number of published campaigns
- Landing page views
- Email opens
- Conversions (form submissions, purchases, registrations, etc.)
- Order Volume
- Revenue generated from each campaign
- The top performing channels
With CampaignPilot, courses can review the metrics that matter the most, rather than logging into numerous platforms and sifting through all the information that clouds the primary focus – generating more business.
Easy to Use on Any Device
Get all the same features and benefits, regardless of the device you’re on. Building a campaign on your desktop, tablet, or mobile device has never been easier.
Go to www.campaignpilot.com to get more information and sign up. It’s currently free for all facilities.