ITU Golf Wear, a Proudly African golf apparel and accessories brand, announced today its plans to exhibit at the 2025 PGA Show, held January 21-24 at the Orange County Convention Center in Orlando, FL.
ITU Golf Wear will showcase its latest collection, including a new jewelry line and golf apparel designed to redefine golf fashion with its blend of functionality and African-inspired artistry. The brand will also engage with buyers and industry professionals at Booth [#5188], participate in the PGA Show’s renowned Fashion Show, and host a media-exclusive press conference in Room W312A to unveil its vision and innovations.
“We are thrilled to join the 2025 PGA Show, the premier event for the golf industry, to debut our Proudly African designs to golf’s most influential retailers and professionals worldwide,” said Innocentia Motau, Founder of ITU Golf Wear. “This show is a launching pad for our innovative products and a unique opportunity to connect with the global golf community, demonstrate the value of our brand, and share the rich cultural heritage that inspires our designs.”
The PGA Show, organized by Reed Exhibitions (RX) and the PGA of America, is the largest global gathering for the golf business, bringing together PGA of America Golf Professionals, industry leaders, and innovators. The trade-only event provides attendees with opportunities to explore the latest products, gain industry insights, and build valuable connections. For more information, visit PGAShow.com.
About ITU Golf Wear
Established in 2018, ITU Golf Wear is a lifestyle golf clothing and apparel brand that is wholly women-owned and synonymous with quality and comfort. ITU Golf Wear offers a great selection of ladies’, men’s, and kids’ golf clothing, providing eye-catching, aesthetically pleasing designs, desirability, and performance- focused comfort. The ITU Golf Wear brand is all about a HAPPY and CONFIDENT golfer with a touch of Hautes.
ITU Golf Wear was founded with the mission of representing Africa on the global golf stage. Our brand was born out of a desire to challenge the status quo, offering golfers apparel that not only performs but also tells a meaningful story. The name “ITU” translates to “be happy,” symbolizing the joy and pride we take in African heritage and craftsmanship. As a team of passionate golf enthusiasts and innovative designers, we are committed to showcasing the beauty of Africa through our unique designs while empowering local communities and artisans across the continent.
About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit – Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry, offering a platform to showcase innovative products, build networks, and drive business growth. Learn more at PGAShow.com.
