New Apparel Captures Golf’s Grandest Stage with Inspiration from Deep Greens and Azalea-Lined Fairways
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(Chicago, IL) – J.LINDEBERG, a Scandinavian apparel brand that bridges high-performance golf wear with premium fashion, introduces its Augusta Capsule and Tour collections, ahead of the season’s first major.
Both collections will be worn by brand ambassador Viktor Hovland throughout tournament week, who is scheduled to make his seventh start at Augusta National.
The Augusta Capsule line is inspired by the famous course’s lush and iconic setting, bringing together a statement jacket, a rope cap, graphic T-shirts, and a coordinated hoodie-and-short set. Forest green and crisp white define the palette, while clean graphics give a subtle nod to the heralded venue. The silhouettes are designed for movement across the full week, from travel and arrivals to time away from the course.
Technical performance remains at the center of the Augusta Tour collection and its prints and tonal treatments across polos and mid-layers are inspired by the acclaimed 13th hole, “Azalea.” From early starts to late finishes, its high-stretch fabrics are designed to provide full freedom of movement, while breathable, moisture-managing constructions help regulate temperature throughout the round. The result is a sharper tournament expression that connects performance with a strong sense of place.
“With both collections, we wanted to capture the essence of tournament week in each detail,” says Neil Lewty, Chief Creative Officer. “It is about how players and fans move through the week, where performance, travel, and personal style all come together in one of golf’s most recognizable settings.”
The Augusta Tour and Capsule Collections are available now in select stores and online at jlindeberg.com and jlindebergusa.com.
ABOUT J. LINDEBERG
Founded in Stockholm, Sweden, in 1996, J.Lindeberg was born out of an idea to inject style and energy to golf by changing how players all over the world dress, on and off the course. Since then, the brand has evolved into a global sportswear lifestyle brand.
Regardless of the season and collection, J.Lindeberg makes a dent in conformity by bridging fashion and sports. This is our promise – and it is manifested in sophisticated, edgy and comfortable products for the modern active lifestyle.
Today, J.Lindeberg can be found in more than 35 countries. There are 157 J.Lindeberg stores in many of the world’s major fashion capitals, including Copenhagen, Hong Kong and Shanghai, with showrooms in Stockholm, Oslo, London, New York, Munich, Salzburg, and Zürich. Wholesale distribution covers close to 2000 stores, including the leading high-end department and specialty stores around the world. To learn more, please visit https://www.jlindebergusa.com/.
For press information, contact:
Blake Heckel
GMS – North America
E: blake@gmsagency.com
M: +1 214-334-5345
@_gmsagency_
GMS Agency
