J.LINDEBERG unveils its third collaboration with New Era, continuing a design dialogue rooted in sport, culture, and collectability.
Building on a partnership first introduced in 2023, this latest collaboration reflects a shared respect for heritage headwear and modern lifestyle design. Created as a nod to fans and collectors, the collection reinterprets New Era’s most iconic silhouettes through J.LINDEBERG’s distinctive lens — where performance, style, and everyday wear converge seamlessly.
Set within a contemporary lifestyle context, the collaboration captures how headwear moves beyond the field and into daily life, shaped by versatility, intention, and cultural relevance.
JL Golfer Rope 19TWENTY
A refined take on vintage golf headwear, the JL Golfer Rope 19TWENTY balances classic proportions with a relaxed, modern feel. Finished with subtle detailing and a timeless rope accent, it’s designed for effortless wear on and off the course. Available in Navy and White. €55.
JL Two Tone Flag 9FIFTY Cap
Designed as a statement piece within the collection, the JL Two Tone Flag 9FIFTY pairs bold color blocking with a structured silhouette. Distinctive yet easy to style, it reflects the confident crossover between sport and lifestyle that defines the collaboration.
Available in Beige and Navy. €55.
JL Bridge Cord 9FORTY Cap
A modern reinterpretation of heritage headwear, the JL Bridge Cord 9FORTY introduces corduroy texture to a classic New Era shape. The result is a tactile, elevated cap that bridges archival
influence with contemporary wearability. Available in Navy, Beige, and Light Blue. €50.
JL Bridge Stretch 39THIRTY Cap
Combining technical comfort with a streamlined silhouette, the JL Bridge Stretch 39THIRTY is designed for all-day movement. Its stretch fit construction delivers a clean, performance-driven look with an elevated finish. Available in Black and Navy. €40.
JL Tech 9TWENTY Cap
The JL Tech 9TWENTY brings performance functionality into a relaxed lifestyle form. Lightweight and versatile, it’s designed to move easily between sport and city settings, reflecting the collection’s modern, street-to-sport sensibility. Available in Beige and Black. €55.
This third collaboration reinforces the ongoing partnership between New Era and J.LINDEBERG, continuing a shared commitment to craftsmanship, innovation, and culturally relevant design. Evolving season by season, the collaboration speaks to a growing community of wearers and collectors who value headwear as both functional and expressive.
The collection launches January 26th and will be available online and in selected stores.
Media Contact
PR Manager
Elin Engelbrektsson +46 (0)78 416 162
elin.engelbrektsson@jlindeberg.com
PR and Activations Lead
Andrea Valassi +46 (0)70 735 5615
andrea.valassi@jlindeberg.com
Sr. Marketing & PR Manager US
Emilia Esser +1 (929) 364 3679
emilia.esser@jlindeberg.com
Marketing and PR Lead US
Victoria Lipon +1 (610) 955 6354
victoria.lipson@jlindeberg.com
Head of Marketing & Communication
Karin Elwin +46 (0)73 54 20 955
karin.elwin@jlindeberg.com
