Chicago, IL – Longtime J.LINDEBERG ambassador Viktor Hovland claimed his eighth PGA Tour title by edging out the No.1 player in the world in a Monday morning sudden-death playoff at The Travelers Championship.
Hovland, who has been wearing the Scandinavian apparel brand that bridges high-performance golf wear with premium fashion since 2019, birdied the first playoff hole to capture victory in Connecticut. Hovland’s winning moment came in the Heath Polo, a lightweight, breathable golf shirt allowing comfort and ease of movement for active play.
Throughout the week, Hovland utilized JL’s full arsenal of fashionable and functional golf shirts, the Tucker Polo on Thursday; the Viggo Polo for a round of nine-under, 61 on Friday; the Bala Print Polo for Moving Day; and the Tour Tech Print Polo that held up through the elements on a dramatic Sunday evening. Hovland also sported the reliable Mitch Pant in three colors across the first three rounds, followed by the white Ellott Pant on Sunday.
This win comes right on the heels of J.Lindeberg’s 30-year anniversary celebration, which included a capsule collection honoring the brand’s first ambassador, Jesper Parnevik, worn by Hovland and fellow ambassador Niklas Nørgaard at the 126th U.S. Open.
“It’s been an incredible month of celebration at J.Lindeberg, capped off with an amazing win for Viktor and team JL,” says Neil Lewty, the brand’s Chief Creative Officer. “Viktor is the epitome of what it means to be a J.Lindeberg ambassador – performing at the highest level with confidence and comfort in his game and apparel. We’re so happy for him and look forward to even more success in the future.”
The 30-Year Capsule Collection and Viktor’s winning apparel is available online at jlindeberg.com and jlindebergusa.com.
ABOUT J.LINDEBERG
Founded in Stockholm, Sweden, in 1996, J.Lindeberg was born out of an idea to inject style and energy to golf by changing how players all over the world dress, on and off the course. Since then, the brand has evolved into a global sportswear lifestyle brand.
Regardless of the season and collection, J.Lindeberg makes a dent in conformity by bridging fashion and sports. This is our promise – and it is manifested in sophisticated, edgy and comfortable products for the modern active lifestyle.
Today, J.Lindeberg can be found in more than 35 countries. There are 157 J.Lindeberg stores in many of the world’s major fashion capitals, including Copenhagen, Hong Kong and Shanghai, with showrooms in Stockholm, Oslo, London, New York, Munich, Salzburg, and Zürich. Wholesale distribution covers close to 2000 stores, including the leading high-end department and specialty stores around the world. To learn more, please visit https://www.jlindebergusa.com/.
ABOUT THE APPAREL
Heath Polo – Designed with lightweight, breathable fabric, the Heath Polo offers comfort and ease of movement for active play. Subtle J.LINDEBERG details and clean lines create a versatile polo that works both on the course and in daily wear.
Tucker Polo – A regular‑fit golf polo that gives instant personality on the fairway. With a clean and tailored look and moisture‑wicking, fast‑drying fabric keeping sweat in check, the Tucker offers a course‑ready, camera‑ready polo.
Viggo Polo – The Viggo Polo is built for tournament days but looks just as good at the clubhouse.
Bringing a technical edge to a classic golf look, the Viggo features a cut‑and‑sewn Bridge panel across the shoulders and a breathable mesh back that works hard when you’re walking 18 holes.
Bala Print Polo – For the player who likes their scorecard low and their style high, the Bala Print Polo features an allover print and self‑fabric collar to give it a bold, modern look, while the three‑button placket keeps it rooted in classic golf style. Lightweight, fast‑drying fabric means you stay cool and focused from first tee to last putt.
Tour Tech Print Polo – The Tour Tech Print Polo is a performance-ready J. piece with standout style. Crafted in quick drying, stretch fabric, it delivers comfort and breathability during play.
Mitch Pant – Engineered in high-stretch fabric, the Mitch Pant offers maximum mobility with a refined cut. Its lightweight construction ensures comfort, while a tailored fit and subtle detailing keep the design sharp.
Ellott Pant – Designed for versatility, balancing technical stretch fabric with a tailored fit, the Ellott pant supports movement while combining modern design with practical pockets for both active and everyday wear.
For press information, contact:
Dan Wooters
GMS – North America
E: dan@gmsagency.com
M: +1 201-919-7425
@_gmsagency_
GMS Agency
