Happy New Year golf stakeholders:
This is usually our pre-PGA Show issue but…events have kind of changed that annual ritual. On that topic, we announced earlier this week that the virtual ’20 State of the Industry will happen via GoToWebinar on Tuesday, February 2 from 12-1:30PM CST. We’ll also be doing an abbreviated SoI as an educational session for the Golf Business Conference on Tuesday January 26th from 1-1:50PM EST if you want a preview or that date/time is more convenient for you. Back to the Perspective, Jim K. leads this month’s issue with his, begrudging, mea culpa on why he’s been wrong on his supply/demand imbalance crystal ball the past 3 SoIs. This may be the only time in print you’ll ever see Jim say, “I was wrong” so you have to read it if for no other reason than that:
The Pellucid Perspective – January 2021
In addition, our January narrative features the following:
- Contributing Editor Stuart Lindsay builds his article on the ’21 challenge around the concept of “sustainability”. As you’ll see, he’s not taking the conventional tack (he rarely does) of environmental sustainability but rather how do we retain as much of the ’20 COVID dividend as possible and, specifically, what 5-6 actions the average course owner/operator should take toward that end
- Plus the monthly Industry Scorecard (the only integrated scorecard of multi-source performance indicators) including the December weather impact results (slight dip) and November YtD Utilization (double-digit to the good again). We also chart the monthly timeseries for the year of Golf Playable Hours and Utilization while our Market Focus this month continues through our most recent Top 25 list; working our way up from the bottom we visit Cincinnati OH occupying the 20th spot in the latest scorecard and ranking. Rounding out the issue, our Comings & Goings section catalogues, classifies and comments on 20 activities hitting our radar in the past month with Transactions leading the way at 8 and debuting a new classification called “On-the-bubble” with 4 situations qualifying
- As a reminder, Pellucid recently introduced our Cognilogic Foresight product, Golf Playable Hours/Capacity Rounds forecast 60 days out, which can be [hotlink ordered here] at a one-time cost of $150. As we finalize our annual subscription access and pricing, for a limited time all one-time report fees will be credited back to subscriptions.
We recognize and thank our continuing sponsors; Troon Golf, GOLFNOW and KemperSports for their continued support of intelligent dialogue on key industry issues and health metrics tracking. For all those service providers and suppliers to the golf industry out there with the latest-and-greatest to offer to the industry thought-leaders who read our monthly publication, might we suggest considering joining our merry little band through our most popular 12-month sponsorship program? (offered at an improved value relative to our entry-level six month sponsorship rate) Twelve-month sponsors also receive all Pellucid industry-standard reports (State of the Industry, Outside the Ropes, Monthly Weather Impact Tracking (Nat’l, Reg’l, Markets), Top 25 US Golf Markets Scorecard, National Golf Consumer Franchise Health Scorecard and US Golf Supply on Sale report). Sponsorship provides monthly exposure to approximately 30K industry leaders and followers and associates your brand with Pellucid’s effort to expand intelligent thinking on today’s most challenging industry issues. For more “opportunistic” spenders, may we suggest one of our smaller-bite Ad Partner programs for those who may not be able to make a 6 or 12-month commitment (as short as 3 months are now available) or who may not need a half page or more exposure (quarter pages now available)? If you’re interested in knowing more about sponsorship opportunities or our ad partner options, contact Publisher Jim Koppenhaver (847.808.7651, firstname.lastname@example.org).
If you know of associates who would benefit from the topics and insights covered in this issue, feel free to forward this email and encourage them to register on the Pellucid website (Join our email list) to join the conversation, discussion and debate.
We also continue to spread the word on Pellucid’s next-generation golf course database, the Internet Golf Course Database (IGDB) with partners Apparation LLC, Never-Search and GolfCourseRanking.com which now offers annual subscriptions for <$2.5K (that’s a compelling value!). IGDB now powers Pellucid’s Golf Local Market Analyzer and the Top 25 US Golf Markets Scorecard and has added functionality to our project work like being able to tally and profile course closures within key US markets over time. For more information on our comprehensive database, updated quarterly and refreshed completely every 9 months (all 15K+ US courses), email email@example.com.