Jim Beatty, Founder of the African American Golf EXPO and Forum announced that Jeffrey Lee founder of Rock Bottom University, a new personal development company dedicated to helping individuals rise from adversity and unlock their full potential will deliver a keynote address at the EXPO.
Jeff Lee also proudly announces the release of its debut book Welcome To Rock Bottom University, The Ultimate Guide To Rising Up, along with three powerful experiential workshops, design to guide participants from struggle to strength. The book will be available to EXPO attendees.
Founded on the belief that hitting rock bottom is the not the end, but the beginning of reinvention. Rock Bottom University provides a road map for anyone ready to transform setbacks into steppingstones. The new book Welcome To Rock Bottom University, introduces a compelling framework for personal transformation, through real stories, practical tools, and mindset-shifting insights. The book empowers readers to embrace their lowest moments as catalyst for growth, clarity, and purpose. It serves as both a guide and companion for anyone navigating life toughest seasons The three workshops are.
Turning Rock Bottom into Breakthrough, identify the root causes of setbacks, reframe adversity as an opportunity, and build resilience strategies that create lasting change.
Create Your Greatness Agenda-Unlock Your Full Potential, crafting a personal vision of greatness, strengthening leaderships/communication skills, and activating untapped potential through intentional actions
Keeping Score in The Game of Life-Measure What Matters, define meaningful metrics, track progress against those key big bets, and build a system that keep individuals aligned with their purpose
About Rock Bottom University
Rock Bottom University is a personal development company committed to helping individuals, transform adversity into an advantage. Through books, workshops, and coaching experiences the company empowers people to rise from rock bottom and build lives of purpose, resilience, and impact,
For more details contact Jeffrey Lee, jeffrockbottomu@gmail.com
About The EXPO
The mission of the EXPO is to educate and inform African Americans and all people of color about the jobs, careers, and business opportunities in the $102 Billion Golf industry. African Americans represent less than 3% of the industry. The EXPO started in 2021 and has been held in Atlanta, GA, Charlotte, NC, Louisville, KY and West Palm Beach, FL. Over 2000 people have attended with an economic impact approaching $2M. The EXPO founder and organizer is Jim Beatty, CEO of Jim Beatty Golf Ventures. The EXPO 2026 dates are Jan 21 – 24, in Orlando, Fl at the Orange County Convention Center collocated with the PGA Show. Visit the EXPO website for schedule and detail at www.aagolfexpo.com, Information is updated daily.
Jeffrey Lee, Author, Rock Bottom University
