[Phoenix, AZ] – The Board of Directors of the Association of Golf Merchandisers (AGM) is proud to announce the appointment of Jennifer Morton as its new CEO, effective immediately. Morton brings a wealth of knowledge and expertise in the golf industry to the AGM, and will be responsible for leading the organization as it continues to serve and support its members.
Morton has a long history in the golf industry with more than 30 years’ experience. She has held key positions over the course of her career, most recently serving as the Director of Marketing and Sales for the Association of Golf Merchandisers. Prior to the AGM, Morton worked at the Haggin Oaks Golf Complex in Sacramento, CA, as a buyer, merchandiser, e-commerce specialist, retail consultant, international speaker, and marketer. She is an AGM Certified Retail Manager and has been an AGM member for more than 20 years. She has a deep understanding of the challenges and opportunities facing the industry, and a passion for helping golf retailers and suppliers succeed.
As CEO, Morton will be responsible for overseeing the operations and initiatives of the Association, including working with members to provide valuable educational resources and networking opportunities, promoting the interests of the golf merchandise industry, and driving growth and success for the Association and its members.
“I am honored to have been selected as the CEO of the AGM,” said Morton. “I look forward to working with the board of directors, staff, and members to continue the AGM’s mission of enhancing relationships, elevating retail, and educating always.”
The AGM is an association that represents the golf merchandise industry, including golf retailers, suppliers, and manufacturers. The organization provides its members with a wide range of benefits and services, including market research, education and training, and networking opportunities.
“Jennifer is the perfect candidate to lead the AGM into its next chapter,” said Patrick Casey, PGA, President of the AGM. “Her experience and leadership skills make her an asset to the organization, and we are confident that she will be a strong and effective CEO for our members.”
About the AGM
The Association of Golf Merchandisers (AGM) is an international, professional association consisting of more than 800 buyer members and over 180 vendor partners all dedicated to strengthening the golf merchandising industry. These members, both the Merchandisers and the Vendor Partners, are among the best and most recognized in the golf industry.
The AGM’s mission is simple: ELEVATE RETAIL. ENHANCE RELATIONSHIPS. EDUCATE ALWAYS.
In short, we help make golf buyers better buyers by focusing our educational content on key metrics, visual merchandising, promotions, and buying strategies. We work to break down the barriers between vendor partners and golf retail buyers so that “both sides of the table” are more profitable.
Visit http://agmgolf.org/ for more information.
Contact:
Jennifer Morton, CEO, Association of Golf Merchandisers, (916) 871-2709, jennifer@agmgolf.org
Megan Fidler, Director of Marketing, Association of Golf Merchandisers, megan@agmgolf.org
