RALEIGH, N.C. – Johnnie-O, the premium lifestyle apparel brand rooted in East Coast tradition, West Coast casual and Midwest grit, today announced the appointment of Connor Crail as Senior Vice President of Wholesale.
Under Matt Ferrer’s leadership, who serves as President after over a decade of contribution to Johnnie-O’s expansion across wholesale, retail and licensed businesses, Crail will manage and build upon Johnnie-O’s 2,400+ green grass accounts and 700+ specialty accounts.
Connor began his career as a sales rep in Southern California, calling on retailers and green grass accounts, building the kind of customer relationships that drive this business just as John O’Donnell did in the early days of Johnnie-O. Over nearly two decades, Crail moved into sales and commercial leadership roles at Puma, Callaway Golf, and most recently Stanley 1913.
At Stanley, Connor led the North American Sport & Custom business. He built out the sales team, set the strategy, and worked closely with product, merchandising, marketing, planning, and finance to help grow Stanley into a leading US sport and lifestyle brand.
“With nearly two decades of experience driving and leading sales teams, including deep and specific expertise in golf, Connor is a key hire for us as we continue to grow and develop our wholesale division,” said Matt Ferrer, President of Johnnie-O. “Connor shares our values, understands what makes Johnnie-O special, and brings exactly the kind of vision we need for our next stage of growth.”
Connor believes reps win when they have the right tools, resources, strategy, and support behind them, and that the best businesses pair a clear brand vision with disciplined execution and a real understanding of the customer. He leads with a collaborative, entrepreneurial approach and is excited to build upon Johnnie-O’s strong foundation from 21 years in business.
“I’ve been a longtime fan of Johnnie-O, so I’m thrilled to join the team and get right to work building a clear wholesale strategy and system that aligns with the brand’s vision,” said Connor Crail, SVP of Wholesale at Johnnie-O. “Throughout my career, I’ve seen firsthand what separates great brands from enduring ones: an authentic identity, meaningful customer relationships, and a loyal following. Johnnie-O has all three. I’m excited to help build on that foundation and lead the brand into its next chapter of growth.”
For more information on Johnnie-O, please visit www.johnnie-o.com.
About Johnnie-O
Johnnie-O, headquartered in Santa Monica, California, and with a significant presence in Raleigh, North Carolina, was founded in 2005 by John O’Donnell as a premium lifestyle brand rooted in East Coast tradition, West Coast casual and Midwest grit to create a perfect blend of high-quality product offerings for all of life’s occasions. Johnnie-O currently offers a wide range of premium apparel, footwear and accessories for men, women and boys. Collections include polos, patented shirts containing the Tweener Button®, bottoms, swim, outerwear and a line of performance gear for the active lifestyle. Johnnie-O also has a robust licensed business across the NFL, NHL and MLB, plus a Collegiate Collection spanning more than 250 colleges and universities. Johnnie-O is available online at Johnnie-O.com, at more than 20 retail locations and growing, alongside hundreds of specialty retailers and thousands of golf and racquet clubs across the United States. For more information, visit Johnnie-O.com or follow @johnnieobrand.
