New Line Includes Partnership with L2 Brands for Custom Orders
Raleigh, NC – Johnnie-O, the premium apparel brand renowned for blending East Coast classics with West Coast casual, announces the launch of its re-designed and expanded headwear offerings. The line includes four new styles and will be displayed for the first time at Johnnie-O’s PGA Show booth (#7949), located within “The Retreat,” alongside a full collection of men’s, women’s, and children’s apparel.
As part of the revamped headwear, Johnnie-O is partnering with Legacy, part of L2 Brands, a leader in custom apparel and headwear, to offer pro shops and collegiate bookstores the ability to create fully branded hats.
“At Johnnie-O, we’re committed to creating timeless looks that transition seamlessly from the golf course to everyday life. That’s why we’re thrilled to debut our new headwear collection, which combines functionality with our signature laid-back yet put together look,” said Cory Haberman, Director of Footwear and Accessories at Johnnie-O. “Through our partnership with L2 Brands, we’re excited to offer custom-branded headwear for pro shops, licensed fan headwear for college campuses, and elevated Johnnie-O designs for our direct-to-consumer channels.”
The new headwear collection will be available through Johnnie-O’s extensive network of green grass accounts and retailers, with select styles also offered online at johnnie-o.com.
If you’d like to make an appointment at the PGA Show, please contact Courtney Hoppes at courtney.hoppes@johnnie-o.com.
About Johnnie-O:
Johnnie-O was founded in 2005 by John O’Donnell in Santa Monica, CA. Johnnie-O is a premium lifestyle brand differentiated by its loyal and passionate consumer following, high- quality products, and omnichannel excellence. Johnnie-O currently offers a range of premium apparel, footwear, and accessories for men, women and children. The collection includes polos and button-downs featuring the patented “Tweener Button,” bottoms, swim, outerwear, and a line of performance gear for the active lifestyle. Johnnie-O is available online at www.johnnie-
O.com and specialty retailers and golf and racquet clubs across the United States. For more information, visit johnnie-O.com or follow @johnnieobrand.
About Legacy:
Legacy was founded in 1992 by law school roommates Mark Landgren and Paige Wingert in response to the need for a better-fitting, higher-quality cap than what was available in their college bookstore. Legacy has grown into a premium lifestyle brand recognized for its commitment to craftsmanship, timeless design, and unparalleled comfort. Today, Legacy offers a diverse range of headwear inspired by vintage styles but crafted for the modern consumer.
Legacy headwear is available through colleges, universities, destinations, specialty retailers, and golf courses across the United States. For more information, visit L2Brands.com or follow @league-legacy.
