Los Angeles, CA: Johnnie-O, the premium apparel brand known for blending East Coast tradition with West Coast casual style, is excited to announce that Katie Wiedmar has officially joined the company as its first National Sales Manager for Green Grass. Katie starts today, November 11, 2024.
Katie Wiedmar brings a wealth of experience in the golf industry, having spent the past 12 years as a golf professional at Winged Foot Golf Club in Mamaroneck, NY. She was named PGA National Merchandiser of the Year and led the golf operations staff during this time. Her addition marks a significant milestone for Johnnie-O as the brand continues to expand its footprint in the golf apparel industry.
“We are thrilled to welcome Katie as our National Sales Manager for Green Grass. Katie is a special talent with unique experience as an award-winning merchandiser and lead golf professional at one of the most renowned and respected clubs in the world,” said Matt Ferrer, SVP of Sales at Johnnie-O. “Johnnie-O was founded in green grass, and golf continues to be one of the pillars of our brand. Katie will bring with her an important perspective on the green grass marketplace that will help us deepen our partnerships and continue to elevate our service level.”
Katie shared her excitement about joining the brand: “I’m thrilled to join the Johnnie-O team and look forward to making a positive impact. With my merchandising and golf operations background, I’m excited to bring my experience to a brand I’ve long admired. I hope to contribute to Johnnie-O’s growth and deepen its connections in the golf community.”
Katie’s role will involve spearheading Johnnie-O’s green grass partnerships nationwide, strengthening the brand’s presence in this key sector while driving new opportunities for growth and collaboration.
About Johnnie-O:
Johnnie-O was founded in 2005 by John O’Donnell in Santa Monica, CA. johnnie-O is a premium lifestyle brand differentiated by its loyal and passionate consumer following, high-quality products, and omnichannel leadership. Johnnie-O currently offers a range of premium apparel, footwear, and accessories for men, women, and boys. The collection includes polos and button-downs featuring the patented “Tweener Button,” bottoms, swim, outerwear, and a line of performance gear for the active lifestyle. Johnnie-O is available online at www.Johnnie-O.com, and at specialty retailers and golf and racquet clubs across the United States. For more information, visit Johnnie-O.com or follow @johnnieobrand.
