Santa Monica, California – Following the successful debut of its first-ever women’s line, johnnie-O – the premium apparel brand known for its blend of East Coast classics and West Coast casualwear – is thrilled to announce the launch of its highly anticipated performance collection, marking another milestone in the brand’s expansion into women’s apparel and accessories.
With a nod to old-school athleticwear, the capsule has been thoughtfully curated to blend functionality with timeless style, featuring a range of pieces designed for active lifestyles. With prices ranging from $78 to $168, highlights of the 24-piece collection include styles that are ideal for sports but also transition seamlessly into casual, everyday settings. From sport skirts with built-in pockets for a cell phone or golf ball to versatile dresses and sweaters equally perfect for playing or spectating, this collection embodies the laid-back johnnie-O spirit perfect for pickleball, tennis, golf, or lunch at the clubhouse.
“The performance collection is a natural evolution and the next step for our women’s apparel line, which we successfully launched in March,” says John Collins, CEO of johnnie-O. “We’ve designed these performance pieces with the active woman in mind, whether she is hitting a tennis ball or pickleball, enjoying a round of golf, or simply looking for comfortable, stylish everyday wear. This collection reflects our dedication to providing women with both modern style and practicality.”
Designed for women by a team of women, with inspiration from years of female customer requests, this capsule marks johnnie-O’s venture into the women’s performance sector and promises more expansive collections in the future. The collection incorporates beloved classic colors such as navy, red, and royal blue, sport skirts with pleating, and a cable-knit sweater, all paying homage to the heritage of athletic apparel and ensuring timeless appeal.
“This collection was designed with a sport and active focus in mind so that each piece fits seamlessly within her everyday wardrobe but performs exceptionally well,” adds Emily Carstens, Product Design and Visual Merchandising Manager at johnnie-O. “For example, with its relaxed fit, the Lottie Pullover allows for full swing motion, making it a great choice for the course or the court. Another favorite is the Eva dress, designed with a stretch rib fabric with contrast collar and trim, and would be a great choice for women attending a golf tournament or styled with sneakers for a sport-inspired lifestyle look.”
The johnnie-O women’s performance collection is available at johnnie-O.com.
About johnnie-O:
johnnie-O was founded in 2005 by John O’Donnell in Santa Monica, CA. johnnie-O is a premium lifestyle brand differentiated by its loyal and passionate consumer following, high-quality products, and omnichannel excellence. johnnie-O offers a range of premium apparel, footwear, and accessories for men, women, and boys. The collection includes polos and button-downs featuring the patented “Tweener Button,” bottoms, swim, outerwear, and a line of performance gear for the active lifestyle. johnnie-O is available online at johnnie-o.comand specialty retailers and golf and racquet clubs across the United States. For more information, visit johnnie-o.com or follow @johnnieobrand.
Media Contact:
Courtney Pierson Hoppes
Director – PR, Social, and Partnerships, johnnie-O
courtney.hoppes@johnnie-o.com
(443) 699-5564
