Greetings golf stakeholders:
We’re now past the July 4th second summer holiday break and, while still living under the COVID new normal constraints, we’re finding some rhythm in activities and how to cope in what’s become “extended recovery” mode. The good news is that golf continues to operate and learn and we’re still part of a limited variety of COVID-OK recreational activities so there’s some “bounce” and more hope ahead that we can continue some momentum in golfers, rounds and revenue. Stuart Lindsay headlines the July issue with an article on the trade-offs between acclaimed design and enduring economic viability and how the winds have shifted from the former in the pre-2000 world to the latter in the post-2010 world. He illustrates his point using his extensive and unique knowledge of the history of 3 Wisconsin courses that have faced their share of ups and downs as well as highly recommending Samuel Ingwersen’s retrospective book addressing similar topics titled, “Dangerous Beauty”. For Stuart’s insider’s look at The Bull, The Bog and Fire Ridge, click here:
In addition, our July industry travelogue covers the following intellectual geography:
Guest contributors Craig Kessler (Dir. Gov’t Affairs, Southern CA Golfers Assoc.) and Tom Addis III (Executive Director/CEO Southern California PGA) proposed building on Jim K’s June article asking “why doesn’t golf charity begin at home?” They offer their perspective that, in addition to considering repurposing some of the charitable money raised for grow-the-game initiatives, serious consideration should be given toward investing in government outreach & intercession as well as investing in historical municipal golf facilities in strategic locations.
Since we can’t publish an issue without some coverage of how COVID is impacting the industry, Publisher Jim Koppenhaver takes a quantitative look midway through the year at how the pandemic is potentially (likely) impacting the volume of closures and transactions at the national level. Spoiler alert, they’re both accelerating but to find out which one is in the lead in number of events you’re going to have to read the article (or at least look at the graph).
Plus the monthly Industry Scorecard (the only integrated scorecard of multi-source performance indicators) including the June weather impact results (flat again) and May YtD Utilization (up slightly, nice rounds “bump” against flat weather). We also chart the monthly timeseries for the year of Golf Playable Hours and Utilization while our Market Focus spotlight of the Top 25 US Golf Markets falls on Chicago, IL the 16th healthiest market by our proprietary, multi-dimensional scorecard. Rounding out the issue, our Comings & Goings section catalogues, classifies and comments on 26 activities hitting our radar in the past month with Transactions handily beating Closures 15-7.
As a reminder, Pellucid recently introduced our Cognilogic Foresight product, Golf Playable Hours/Capacity Rounds forecast 60 days out, which can be purchased at a one-time cost of $150. As we finalize our annual subscription access and pricing, for a limited time all one-time report fees will be credited back to subscriptions.
We recognize and thank our continuing sponsors; Troon Golf, KemperSports and Golf Business Solutions for their continued support of intelligent dialogue on key industry issues and key health metrics tracking. For all those service providers and suppliers to the golf industry out there with the latest-and-greatest to offer to the industry thought-leaders who read our monthly publication, might we suggest considering joining our merry little band through our most popular 12-month sponsorship program? (offered at an improved value relative to our entry-level six month sponsorship rate) Twelve-month sponsors also receive all Pellucid industry-standard reports (State of the Industry, Outside the Ropes, Monthly Weather Impact Tracking (Nat’l, Reg’l, Markets), Top 25 US Golf Markets Scorecard, National Golf Consumer Franchise Health Scorecard and US Golf Supply on Sale report). Sponsorship provides monthly exposure to approximately 30K industry leaders and followers and associates your brand with Pellucid’s effort to expand intelligent thinking on today’s most challenging industry issues. For more “opportunistic” spenders, we might suggest one of our smaller-bite Ad Partner programs for those who may not be able to make a 6 or 12-month commitment (as short as 3 months are now available) or who may not need a half page or more exposure (quarter pages now available). If you’re interested in knowing more about sponsorship opportunities or our ad partner options, contact Publisher Jim Koppenhaver 847.808.7651, firstname.lastname@example.org.
If you know of associates who would benefit from the topics and insights covered in this issue, feel free to forward this email and encourage them to register on the Pellucid website. Join our email list to join the conversation, discussion and debate.
We also continue to spread the word on Pellucid’s next-generation golf course database (see Jim’s article for color commentary as well), the Internet Golf Course Database (IGDB) with partners Apparation LLC, Never-Search and GolfCourseRanking.com which now offers annual subscriptions for <$2.5K (that’s a compelling value!). IGDB now powers Pellucid’s Golf Local Market Analyzer and has added functionality to our project work like being able to tally and profile course closures within key US markets over time. For more information on our comprehensive database, updated quarterly and refreshed completely every 9 months (all 15K+ US courses), email@example.com.