Industry professionals can take advantage of preferred lodging, educational programming and registration benefits before early July deadlines.
FRISCO, Texas – Momentum continues to build for the 2026 PGA Buying Summit, July 26-29 at Omni PGA Frisco Resort & Spa, as PGA of America Golf Professionals and industry professionals finalize plans ahead of early-July savings deadlines. Designed to support earlier assortment planning, the Summit brings together Spring 2027 product discovery, decision-focused education and peer collaboration at a key point in the buying cycle.
Savings on registration, education enrollment and hotel reservations are currently available at PGABuyingSummit.com.
With nearly 200 apparel, accessory and golf lifestyle brands participating alongside influential retailers, PGA of America Golf Professionals and industry leaders, the PGA Buying Summit takes place at a critical point in the retail planning calendar, providing a focused environment to evaluate emerging trends, gain broader market context and make informed merchandising decisions before assortments are finalized.
“In the day-to-day pace of running a golf business, there are few opportunities to step back and evaluate where the market is headed, compare perspectives with peers and explore new opportunities,” said PGA Shows Event Director Lisa Langas. “The PGA Buying Summit brings together product discovery, education and industry connections in a way that helps attendees move beyond what’s available today and focus on what belongs in their business tomorrow.”
Event highlights include:
- ONE2ONE appointments (invitation-only) connect qualified buyers and curated apparel and accessory brands through pre-scheduled meetings.
- Open ballroom exhibits feature nearly 200 apparel, accessory and golf lifestyle brands showcasing Spring 2027 collections. Product discovery extends beyond the exhibit floor through the Fashion Show and the new Next Drop, highlighting independent brands and cultural influences shaping what’s next in golf style.
- Decision-focused education sessions explore retail, operational and technology trends shaping today’s golf business, while providing context that complements assortment planning.
- Industry networking events each evening provide additional opportunities for buyers, PGA of America Golf Professionals and brand leaders to continue conversations and build relationships.
Key Participation Opportunities Available Through Early July
Golf industry professionals planning to attend the PGA Buying Summit are encouraged to take note of several participation benefits available through early July:
- July 1: Complimentary registration for qualified Golf Industry Professionals concludes. Exclusive attendee room rates at Omni PGA Frisco Resort & Spa end.
- July 14: Advance registration and discounted education enrollment pricing deadline.
PGA of America Golf Professionals, LPGA Professionals and International PGA Members receive complimentary event registration and education enrollment savings throughout the registration cycle.
Exploring PGA Frisco and Beyond
In addition to the Summit schedule, PGA Frisco’s connected campus offers attendees opportunities to continue conversations through golf, dining and networking experiences, while the surrounding Frisco destination provides additional dining, entertainment and family-friendly attractions for those extending their stay with family or colleagues.
For event details, registration and education enrollment, hotel reservations and destination offers, visit PGABuyingSummit.com.
About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. The midseason PGA Buying Summit offers a curated, apparel-first marketplace, connecting influential buyers with emerging and established golf lifestyle brands at a key point in the retail buying cycle. The PGA Show, established in 1954, has grown into the largest annual business event for the global golf industry—setting the direction for the business of the sport in the new year and offering a comprehensive marketplace spanning equipment, apparel, technology and business solutions. Together, the PGA Show and PGA Buying Summit drive the golf business by providing opportunities to source what’s next in products and trends, build professional networks, gain industry insights and connect with peers and golf leaders. Learn more at PGABuyingSummit.com and follow us on X, Instagram, Facebook, LinkedIn and YouTube.
About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X, Instagram and Facebook.
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data and technology to build businesses for individuals, communities and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and territories and has offices in about 40 countries. It employs more than 36,000 people, over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors
Media Contacts:
PGA Show/Media: Sherry Major, sherry.major@rxglobal.com
PGA of America/Media: Jesse Dodson, PGA, jdodson@pgahq.com
