Independent strategic communications agency expands golf brand portfolio with JumboMax partnership.
GREENVILLE, S.C. – JumboMax Golf Grips, the industry leader in golf grip innovation, has named independent strategic communications agency JDPR as its public relations agency-of-record to support the expansion of its brand and product lineup across North America. JDPR, a nationally renowned agency known for its presence in the golf category, will provide strategic planning, brand support, media relations and product launch expertise to amplify the brand’s position and drive measurable impact.
Founded in 2009, JumboMax Golf Grips helps golfers play better with grips designed for a proper ergonomic fit. Tour-validated by players such as Bryson DeChambeau and Jason Day, the brand has proven that selecting grip size, shape and weight based on fit and performance is the fastest and easiest equipment change for measurable improvement.
“We chose JDPR because of their deep knowledge of the golf category, extensive media relationships and true understanding of our brand’s mission,” said John Mazzanoble, president of JumboMax Golf Grips. “JDPR’s strategy-first approach and creative ideas made us confident in this partnership and we are excited to work together as JumboMax enters a new chapter.”
The new partnership expands JDPR’s portfolio of golf brands and reflects continuation of the agency’s 35-year legacy in the category. In addition to strategic PR services, JDPR also supports golf brands such as Cobra Puma Golf, Bridgestone Golf and FlightScope with full-funnel marketing capabilities, including paid digital and traditional media, SEM/paid search, online reputation management, SEO and AiO/GEO.
While JDPR will support JumboMax Golf Grips’ earned media efforts, Rooted Solutions will continue to lead brand and growth marketing for JumboMax, a role it has held for more than six years. Rooted works from a simple premise: passionate golfers make equipment decisions over time, not in a single moment. Belief accumulates through the product, the people they trust and everything the brand says and does. Rooted’s role is to make sure it all adds up.
“The opportunity to work with JumboMax is an exciting one; they are a true disruptor in their category with years of research and data-backed innovation,” said Matt Lochel, president and CEO of JDPR. “This partnership reflects our commitment to elevating brands through intentional and impactful communication strategies, and we look forward to many shared successes as JumboMax continues to grow.”
To learn more about JumboMax, visit jumbomax.com.
To learn more about JDPR, visit jdpr.com and follow the agency on all social channels.
About JumboMax Golf Grips
JumboMax Golf Grips is a leader in golf grip innovation, offering the industry’s widest range of grip sizes, weights and shapes to help golfers achieve superior performance and comfort. Trusted by amateurs and professionals alike, JumboMax Grips are engineered to maximize control, consistency and power.
JumboMax Grips are proudly used by Bryson DeChambeau, Jason Day, Retief Goosen, Ian Gilligan, Martin Borgmeier, Kelly Rudney, Justin James, Braden Shattuck, Simon Dyson and many other tour players and long drivers around the world.
Media Contact
Emily Scott, JDPR – emilys@jdpr.com
