Rocklin, CA – This June, the Association of Golf Merchandisers (AGM) is bringing together industry leaders, retail innovators, and creative thinkers for a summer webinar lineup focused on leadership, member engagement, and elevated retail experiences. Designed to help golf retail professionals strengthen their teams, refine their shop strategy, and create more meaningful connections with members, each session offers practical insights that can be applied immediately within today’s evolving golf retail environment. From building a lasting leadership legacy to creating magnetic team cultures, June’s webinars highlight the people-first strategies that drive both operational success and long-term loyalty.
The month concludes with a forward-looking conversation on lifestyle retail storytelling and the growing importance of immersive, emotionally connected retail design. Together, June’s educational lineup blends leadership development, merchandising creativity, and strategic retail thinking to help AGM members build stronger teams, more engaging shops, and memorable member experiences throughout the summer season.
The upcoming webinars are complimentary for AGM members and registration for non-members is available for $25 per session. As part of AGM’s commitment to continuous education and professional development, PGA members are eligible for 1 education credit for each webinar, while LPGA members can earn 2 credits of education per webinar. PGA of Canada Class ‘A’ members are eligible for credit toward the Golf Operations Specialization. Live attendees will receive 1 credit per 1-hour webinar.
June Webinars:
The Dinner Table Test: Leadership Legacy That Extends Beyond Your Store Walls
Date: Wednesday, June 3, 2026
Time: 4:00 PM EDT / 1:00 PM PDT
Presenter: Brin’na Rollins-Williams, Speaker and Leadership Coach, Best-Selling Author
Description: Golf retail leaders face a unique challenge: building teams people want to stay on while managing the daily demands of operations, member experience, and bottom-line results, all while building a lasting legacy at their facility. In this interactive session, former Target Senior Director Brin’na Rollins-Williams shares practical frameworks for creating magnetic cultures that attract and retain top talent without burning yourself out in the process. You’ll walk away with tactical takeaways you can implement immediately to strengthen your leadership legacy, build multi-generational team connection, and create the kind of impact that shows up in “dinner table conversations” long after your team goes home.
Key Takeaways:
- Building a magnetic culture that attracts and retains talent through intentional values and team connection
- Leading sustainably by balancing operations, team development, and results without burnout
- Creating a lasting leadership legacy through multi-generational impact and meaningful everyday interactions
Registration: https://pci.jotform.com/form/260715353680154
Styling Sells: Turning Your Existing Merchandise into Member-Worthy Experiences
Date: Monday, June 8, 2026
Time: 4:00 PM EDT / 1:00 PM PDT
Presenter: Zoe Stern – Founder of Closet Therapy, LLC
Description: Join us for an inspiring conversation with Zoe Stern as we explore how thoughtful styling can transform your existing merchandise into elevated, member-worthy experiences. From creating engaging style bars and hosting impactful styling events to rethinking trunk shows, Zoe will share approachable ways golf shops can increase sell-through, inspire confidence in members, and create a more personalized retail environment. Attendees will walk away with creative ideas to make merchandising feel more experiential, service-driven, and fun for both staff and members alike.
Key Takeaways:
- Learn how style bars and styling appointments can elevate the member shopping experience
- Explore ideas for hosting successful styling events and trunk shows that encourage engagement
- Understand how experiential retail can strengthen member relationships and increase loyalty
Registration: https://pci.jotform.com/form/260715918804159
Fairway to Floor: Lifestyle Retail Storytelling That Converts
Date: Wednesday, June 24, 2026
Time: 4:00 PM EDT / 1:00 PM PDT
Presenter: Ray Ehscheid, FRDI, IIDA, LEED Green Associate, Principal & National Practice Leader for Retail at NELSON Worldwide
Description: The golf-lifestyle customer expects more than transactional retail; they want a brand experience narrative that extends from digital to clubhouse and onto the course. By orchestrating emotional retail touchpoints through lighting, materials, storytelling vignettes and curated lifestyle displays, golf retailers can build a connected commercial journey that scales loyalty, optimizes BOPIS behaviors, and enhances equipment fitting and try-on moments.
Key Takeaways:
- Understand heritage-sensitive retail frameworks for clubhouse environments
- Emotional storytelling vignettes that convert feeling into purchase
- Discuss opportunities for omni-enabled pickup, fitting zones, and loyalty amplification
Registration: https://pci.jotform.com/form/260716092634154
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 900 buyers and 200 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.
For more information, visit https://agmgolf.org/membership-2/
Media Contact:
For media inquiries, contact: Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138
