PHOENIX – Junior Golf University (JGU) is excited to welcome golf and lifestyle clothing brand Linksoul as a new sponsor of its flagship program, PING Junior Interclub (PJI).
Southern California based Linksoul makes men’s and women’s clothing, shoes, accessories and more to support active lifestyles by offering the perfect transition pieces for both on and off the golf course, without compromising style or functionality.
Linksoul will be visible at all PJI tournaments and within its marketing materials, including the website alongside other supporters such as PING, ECCO, FlexFit, Bushnell, UST Mamiya, and YETI. “Linksoul is unique in that its founders advocate golf as more than a sport but as a community gathering place, and they saved a municipal golf course in their area, refurbishing it as world-class for working-class people,” said John Souza, Executive Director of the Junior Golf University. “Much the way we bring kids together in a team atmosphere, their company philosophy is to see golf as one part of a healthy lifestyle, and they design products that are great for the golf course, the workplace, or the beach. Their brand enjoys a tremendous, grassroots reputation and they will be a valuable asset to our efforts.”
Linksoul COO Dave Seymour said of Linksoul and PJI: “We’re two like-minded companies and we really value PJI’s mission to nurture the love of golf by fostering the benefits of teambuilding at a young age, and just letting kids be kids and have fun while competing at the same time. PJI has grown organically, like we did, and they maintain this authentic spirit that we share. Golf shouldn’t be overly serious for kids but a way to unplug and be outdoors, and PJI has done a great job, so we want to help them spread the benefits of this game.”
The PJI tournament series is managed by JGU, a 501(c)(3) non-profit organization in Phoenix. The PJI provides junior golfers (boys and girls, ages 12-18) with team-based tournaments. Five-person teams are formed by private, public and resort-style golf courses. Each team competes in PJI Divisional tournaments, one event hosted by each course within a Division. Top finishers from each Division advance to post-season play.
JGU provides online tournament management for PJI events and administrative support to PJI teams. In 2008, eight teams from the Phoenix area participated in the first season of the PJI. The program has experienced tremendous growth, expanding to more than 70 teams with over 500 junior golfers.
Linksoul™ joins UST Mamiya, Bushnell, YETI, PING®, ECCO®, and FlexFit as a sponsor.
Questions: Please contact John Souza, (602) 687-5280 (jsouza@ping.com).
PING is a registered trademark of Karsten Manufacturing Corporation. All other registered trademarks are the property of their respective owners.
