NORTHBROOK, Illinois, – KemperSports is pleased to welcome Keith Karem as its new senior vice president of marketing. In this role, Karem will lead corporate marketing and branding initiatives for KemperSports while overseeing property marketing strategies to support the company’s growing roster of daily fee golf courses, private clubs and destination resorts.
“Keith brings more than two decades of proven experience in marketing, brand management and strategic partnerships across multiple industries,” said KemperSports CEO Steve Skinner. “He is adept at working with growth-focused companies and creating integrated marketing programs that drive business. Keith shares our passion for the golf and hospitality industry and will be a valuable addition to our leadership team as we continue to add to our portfolio and create memorable experiences for our customers.”
Karem comes to KemperSports from Thrive Global where he served as vice president of marketing for the
health tech company. Prior to that, he held marketing leadership roles with Vitality Group and Hyatt Hotels Corporation, where he developed and launched Hyatt’s first ever credit card, redefined the customer journey and loyalty experience for meeting planners and travel agents and built Hyatt’s new business development marketing team. His hospitality marketing expertise ranges from guest experience design to B2B brand development.
Karem earned his bachelor’s degree from the University of Virginia and his MBA from Northwestern University’s Kellogg School of Management.
About KemperSports
Northbrook, Ill.-based KemperSports builds, owns, leases and manages golf courses, resorts, athletic clubs and lodging venues across the U.S. and Caribbean. The company manages an award-winning portfolio including nationally-ranked courses, private clubs, municipal courses and tournament venues such as Bandon Dunes Golf Resort, named the No. 1 Golf Resort in North America by Golf Digest and GOLF Magazine; Streamsong Resort; The Glen Club; Desert Willow Golf Resort; Chambers Bay, host of the 2015 U.S. Open. For more information about KemperSports, please visit www.kempersports.com.
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Media contact:
Megan Godfrey, KemperSports
mgodfrey@kempersports.com | 312-888-2119
