SUPERIOR COMFORT AND UNIQUE COLORWAYS ARE STYLISH AND COOL WHEN THE TEMPERATURE HEATS UP
GREENVILLE, S.C. — When the weather warms and the outdoors call, it’s imperative to remember the essentials – sunscreen, sunglasses, and a comfortable and moisture wicking pair (or two) of Merino wool socks. Yes, wool socks are as perfect for warm days as they are for cool ones, and Kentwool’s new limited-edition Spring/Summer colorways offer extreme comfort and performance with style that’s sure to set you apart from the pack.
The four new, spirited colorways featured in the Spring/Summer Collection were selected by Kentwool Creative Director and fine artist Marquin Campbell to reflect seasonal color trends as well as the company’s unique flavor. Consisting of Lilac, Lush Green, Morning Blue, and Fawn, all of which are available in both men’s and women’s sizes, the Spring/Summer Collection captures the essence of the season with cool colors that complement the hottest months of the year.
Lauren Luneckas, President, Kentwool Performance Apparel, comments, “Merino wool is considered nature’s perfect performance material for good reason – it keeps you comfortable in all seasons, including in warmer months where its natural temperature-regulating, moisture wicking and odor absorbing properties are critical.” She adds, “Our new limited-edition colors, hand-picked by our talented creative director, are ideal for a wide variety of outdoor activities in the coming months. We only release a limited amount each season, so you’ll need to act fast if you want to add these to your sock collection!”
The key to Kentwool’s impressive combination of comfort, performance, and style is the company’s premium Merino wool yarn as well as the construction of the signature cushioned footbed. In comparison to cotton and many synthetic materials, Merino wool is more odor-resistant and moisture-wicking, making the new Spring/Summer line the ideal Mother’s Day, Father’s Day, graduation, or birthday gift.
For more information or to purchase a pair of Kentwool’s limited-edition Spring/Summer Collection please visit Kentwool.com.
About Kentwool
Founded in 1843, Kentwool remains one of the nation’s longest-running, family-owned textile companies. In 2008, Kentwool Performance Apparel was established to harness wool expertise to create the “World’s Best Sock,” delivering the ultimate in comfort and performance to golfers and those with active lifestyles. Kentwool socks draw upon wool’s natural wicking and thermoregulating properties, as well as their patented product design, to deliver moisture management, superior comfort and other performance enhancing benefits with each step taken. Since entering the marketplace, Kentwool has continued to deliver the ultimate performance sock. Well-known in the golf market, Kentwool has been trusted by both TOUR professionals and amateurs for over a decade, establishing itself as golf’s leading premium Merino wool sock. Headquartered in Greenville, SC, all Kentwool products are made in the USA. For more information visit www.kentwool.com.
Media Contact:
Mike Chwasky
310-614-6249
mikec@jdpr.com
