Facility is most advanced performance and custom‑fitting destination outside of the U.S.
Hertfordshire, UK – The Grove, in partnership with TaylorMade Golf, officially opened The Kingdom at The Grove on Thursday, July 2nd with special guests Team TaylorMade athletes Tommy Fleetwood and Charley Hull participating in a grand opening event. The Kingdom at The Grove provides golfers of all abilities access to the most advanced performance and custom‑fitting destination outside of the United States. The new 8.5-acre facility officially opened to the public on May 15, 2026.
Fleetwood and Hull joined special guests from TaylorMade and The Grove for a panel Q&A, sharing the thinking behind the new space and what it means for the future of The Grove’s golf experience. Fleetwood and Hull then took to the new driving range using their TaylorMade equipment, giving guests the chance to watch two of golf’s biggest stars in action.
Located an hour northwest of London, The Grove in Hertfordshire is one of the UK’s leading five-star golf and leisure resorts. The Kingdom at The Grove features three state‑of‑the‑art fitting bays, supported by tour‑level technology including TrackMan 4, Foresight GC Quad Max, GEARS motion capture and Quintic putting analysis. Outdoor performance areas include a 7.4‑acre, 320‑yard grass driving range, an 850‑square‑metre teeing area, and a 4,000‑square‑metre short‑game complex, all designed to replicate elite‑level fitting conditions.
Inside The Kingdom at The Grove, golfers have access to over 1,800 fitting shafts, including 56 The Kingdom‑exclusive shaft options, alongside TaylorMade’s full custom offering across drivers, woods, irons, wedges and putters. Every fitting experience is delivered by expert TaylorMade The Kingdom Master Fitters and enhanced with premium TP5 golf balls, allowing for world‑class performance. The facility also boasts its own workshop, so whether a golfer is staying at The Grove, combining a fitting with a round on their championship course, or exclusively visiting The Kingdom, in many cases golfers can see their clubs being built and walk away with them on the same day.
“The arrival of The Kingdom further strengthens The Grove’s position as one of the UK’s leading golf destinations, combining world-class performance expertise with the luxury resort experience our guests know us for,” said Joel Westwell, Director of Golf at The Grove.
The opening marks a significant milestone in TaylorMade’s commitment to bringing tour‑proven performance, innovation and personalisation to golfers across the UK and Europe.
“The Kingdom has long been recognized as the ultimate expression of TaylorMade performance and custom fitting, and we’re thrilled to open our first The Kingdom venue outside of the United States,” said David Silvers, Vice President & Managing Director EMEAP, TaylorMade Golf EMEA. “Opening The Kingdom at The Grove to the public is a major step in allowing more golfers to experience the same level of insight, precision and care that our tour players trust every week.”
For more information on The Kingdom at The Grove and to book a fitting, visit www.thegrove.co.uk/golf/the-kingdom-at-the-grove.
About TaylorMade Golf
Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high-performance golf equipment, golf balls, accessories, footwear and apparel. TaylorMade has a history of innovative industry-leading products such as the groundbreaking Qi4D Drivers, TP5/TP5x Golf Balls and P·Series irons. TaylorMade’s innovations touch all sectors of the golf industry, including customisation, personalisation and the standalone lifestyle brand “Sun Day Red” in partnership with 15-time major winner, Tiger Woods. A major force across the world’s professional tours, TaylorMade has an unrivalled athlete portfolio that includes Woods, Rory McIlroy, Scottie Scheffler, Nelly Korda, Brooke Henderson, Collin Morikawa, Tommy Fleetwood, Charley Hull, Esther Henseleit and more.
About The Grove
Set in 300 acres of verdant Hertfordshire countryside, The Grove offers the ultimate five-star retreat. Lovingly restored, it is the former home of the Earls of Clarendon, with a rich history dating back to the 1500s. In addition to 214 luxurious guest rooms and two self-contained cottages, The Grove features the award-winning Sequoia spa, a championship golf course, unique restaurants, an original Walled Garden which is home to a Kitchen Garden, a heated outdoor pool and ‘beach’ area, plus a wide selection of meeting and event spaces.
About Troon
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf and golf-related hospitality management company, providing services at locations in 45-plus states and 40-plus countries. In addition to private, daily fee, resort and municipal golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy & Design and RF DesignStudio, ICON Management and Eventive Sports. For additional news and information, visit www.Troon.com.
Media Contact:
Rob Myers
Troon
480.477.0506
