Women-led, women-inspired golf brand brings colorfully modern designs to the fairway
Seattle, WA – KINONA, the fast-growing women’s golf apparel brand, today announced the release of its new 2021 Resort Collection, bringing contemporary designs and mood-lifting splashes of citrus green and chartreuse yellow to the links and beyond. With this collection, the female-led company continues its mission to provide women with versatile and fashion-forward styles that are comfortable, course-tested, and flattering to wear.
“As a company we are committed to our mission of providing our customers with designs that go beyond your typical polo,” said KINONA Co-Founder, Tami Fujii. “We believe in providing women with chic and bold styles that inspire them to play their game, their way.”
The Resort Collection leverages current trends including splashes of color and bold patterns to bring brightness to uncertain times. The collection grounds tonal citrus greens and chartreuse yellow with stylish black and white details. Designs include dynamic color blocking, graphic piping and binding, and bold colors that come together in the painter’s palette Splatter print. The various colors and patterns are incorporated across the collection, including on a mix of new shirts, skorts, and dresses.
The collection features KINONA’s signature use of Italian fabrics that are combined with ECONYL® high quality regenerated nylon and lycra, bringing both style and comfort to the game. KINONA’s pieces also include UPF 50+ sun protection, low profile zip pockets, antimicrobial moisture wicking fabric, and fabrics that help maintain even body temperature. All collections include apparel that stretches, compresses, and conceals in just the right places to flatter figures, and the company offers sizes XS-XXL. KINONA also uses innovative, comfortable, and earth-friendly materials that energize the wearer’s experience.
“We want to shake up traditional golf fashion to help women play and look their best on and off the golf course,” said KINONA Designer, Jarlath Mellett. “As we look at current fashion trends, this winter we are expecting bright pops of color and our new styles are on trend with what we are seeing on the runway. These designs bring a modern energy to the course and we are excited to share this year’s Resort Collection with our customers.”
KINONA continues to be a voice for breaking down barriers facing women in golf and unapologetically challenges the notion that women can’t look and feel attractive, and be athletic at the same time. The company works to empower women to get out and golf and this year debuted its “She Drives” video series featuring real conversations with women in the sport. It also conducted the Women in Golf Equality Index to further conversations surrounding discrimination in golf.
To learn more about KINONA and the new Resort Collection please visit www.kinonasport.com. KINONA will also be releasing additional styles in the coming months.
KINONA is made by women golfers, for women golfers. Founded in 2017 by friends and corporate executives-turned-entrepreneurs, Dianne Celuch and Tami Fujii, KINONA is committed to making golf more accessible and fun for all women by bringing chic, contemporary, and functional fashion to the fairway. KINONA’s fun, course-tested styles made with Italian fabrics, sun protection, and signature features like tee holders and back pockets, shift the paradigm of “appropriate golf attire” and inspire women to play their game, their way.
Be part of the wave of change in women’s sports with category-redefining apparel from KINONA. Visit www.kinonasport.com for more information.